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Bachelor of Business (Hons) in Marketing

BA (Hons)
Programme Code: CR_BMRKT_8
Mode of Delivery:Full Time, Part Time, ACCS
No. of Semesters:8
NFQ Level:8
Embedded Award:No
Programme Credits:240
programmeReviewDate:June 2021

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

PO1 Knowledge - Breadth
  (a) An in-depth knowledge of marketing theory, principles, processes and techniques, and their application in business and not for profit organisations.
PO2 Knowledge - Kind
  (a) The connection between operational, tactical and strategic marketing insight across varied sectors.
PO3 Skill - Range
  (a) Techniques of planning and managing the marketing function in an increasingly digital environment, controlling marketing operations, brand development and brand management coupled with skill in planning and managing sales activities through personal and organisational effectiveness.
PO4 Skill - Selectivity
  (a) Ability to identify market opportunity, select target markets, exploit new digital platforms and design an appropriate marketing mix,to apply financial techniques and analysis to marketing,to employ empirical data effectively to aid marketing decision-making.
PO5 Competence - Context
  (a) Ability to apply marketing theories across a broad range of business environments and to critically formulate and evaluate relevant options and solutions in a variety of marketing contexts with an understanding of the sales/marketing connection.
PO6 Competence - Role
  (a) Ability to contribute positively both autonomously and as a member of a team and to work ethically and professionally with the capacity for innovation and supervision
PO7 Competence - Learning to Learn
  (a) Ability to identify and address continuous learning requirements at a personal and professional level in recognition of the transience of applied skills; the graduate will be open to change and will be willing to engage with new developments and practices in marketing and sales
PO8 Competence - Insight
  (a) Skill to undertake marketing and sales in a socially responsible manner, conscious of the effects of marketing on consumer well-being, the environment and the earth’s resources, and the ability to balance this with the drive for business growth and profitability.

Semester Schedules

Stage 1 / Semester 1

Module Code Module Title
CMOD6001 Creativity Innovation&Teamwork
MRKT6010 Selling Skills for Business
MRKT6020 IT Skills for Marketing
MRKT6004 Introduction to Marketing
MRKT6015 Management for Marketers
Module Code Module Title
LANG6003 Introduction to Italian
MRKT6018 Contemporary Business
LANG6039 German Language & Culture
LANG6005 Introduction to Spanish
LANG7018 Working with French

Stage 1 / Semester 2

Module Code Module Title
MRKT6005 Marketing Strategy Principles
MGMT6053 Entrepreneurial Mindset
MRKT6014 Digital Context
STAT6012 Maths & Stats for Marketing
ACCT6007 Fundamentals of Fin/Acc
Module Code Module Title
LANG6040 Breakthrough German
LANG6010 French Business and Culture
LANG6006 Basic Spanish
MRKT6012 Communication for Business

Stage 2 / Semester 1

Module Code Module Title
MRKT6019 The Changing Consumer
MRKT6013 Social Media Marketing
LEGS6012 Business Law
MRKT6016 Digital Advertising
MRKT7009 Marketing Research Methods
Module Code Module Title
LANG6029 Spanish and History
LANG6019 German 2.1
MGMT7023 Project Management
LANG7016 Applied French
MGMT6028 HRM in Contemporary Business

Stage 2 / Semester 2

Module Code Module Title
MRKT7018 Sponsorship
MGMT7079 Customer Service & Management
MRKT6015 Management for Marketers
MMED7013 Promotional Writing
MRKT7023 Finance and IT for Marketers
Module Code Module Title
MGMT6049 Global Business Environment
MRKT6017 Retail Marketing
LANG6030 Spanish Language and Culture
LANG6021 German 2.2
LANG7017 Applied French Studies

Stage 3 / Semester 1

Module Code Module Title
MRKT7019 Marketing for Services
MRKT8003 Digital Marketing Management
MRKT7013 Marketing Communications
MRKT6016 Digital Advertising
Module Code Module Title
MGMT7062 Introduction to Supply Chain
MRKT7016 Event Management & Promotion
INFO7010 Electronic Commerce
LANG8016 Working and Living in France
LANG7006 Working with German
LANG6033 Working with Spanish
MGMT7008 Global Marketing Strategy

Stage 3 / Semester 2

Group Elective 1
Module Code Module Title
MMED8023 Media Presentation
MGMT7075 Emerging Markets
MGMT6044 Cultural Studies
MGMT8043 Seminar Series
MRKT7020 International Market Launch
Group Elective 2
Module Code Module Title
PLAC7009 Work Placement
Group Elective 3
Module Code Module Title
APEX8030 Approved External Study - 30 Credits

Stage 4 / Semester 1

Module Code Module Title
ECON7009 Business Decision Making
MRKT8001 Brand Management
MGMT8018 Strategy Analysis
MRKT7017 Business to Business Marketing
Module Code Module Title
MGMT8026 New Product Development
ECON8003 Economics International Trade
MGMT8022 Workforce Diversity
MGMT8049 Sustainable Business
LANG7014 Applied German
LEGS8008 Business in the European Union
LANG8007 French Business, Media and Art
LANG7013 Applied Spanish Studies
MRKT8002 Fashion Marketing
MGMT8001 Business Ethics

Stage 4 / Semester 2

Module Code Module Title
MGMT7024 Public Relations
MGMT8043 Seminar Series
FINA8010 Finance for Marketers
MRKT8019 Sales Strategy Management
Module Code Module Title
SPRT8001 Sports Marketing
MGMT8028 New Product Launch
LANG8008 French Culture and Literature
MGMT8013 The European Single Market
LANG7015 Applied German Studies
MGMT8011 International HRM
MRKT8004 Social Marketing
MGMT8046 Internationalisation Strategy

Cork Institute of Technology
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Email: help@cit.edu.ie