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Bachelor of Business (Honours) in International Business with Language

BBus (Hons)
Programme Code: CR_BIBLA_8
Mode of Delivery:Full Time, Part Time
No. of Semesters:8
NFQ Level:8
Embedded Award:No
Programme Credits:240
programmeReviewDate:June 2021
Field of Study:Marketing & Advertising

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

PO1 Knowledge - Breadth
  (a) Demonstrate their knowledge of the key business areas that underpin international business activity while developing competency and skill in a language beyond their native tongue.
PO2 Knowledge - Kind
  (a) To identify, analyse, evaluate and synthesise complex issues, challenges and concepts with a view to forming rounded perspectives on issues such as international trade, international cultures, selling & marketing, economics, law, business development and other knowledge intrinsic to the development of opportunities for business in an international context.
PO3 Skill - Range
  (a) Design, plan and execute effective sales and marketing strategies, undertake market research, plan and strategise for business communication, negotiate, lead and manage international activities and to inform these activities through their knowledge of other languages and cultures.
PO4 Skill - Selectivity
  (a) Identify challenges and opportunities in an international context supporting their analysis through reasoned argument, usage of empirical data and synthesis of environmental factors such as politics, culture, trade, law and market forces.
PO5 Competence - Context
  (a) Apply their knowledge in a range of businesses that may have requirements to trade internationally to varying degrees including SME and MNC organisations as well as at individual and interpersonal perspectives.
PO6 Competence - Role
  (a) Demonstrate their propensity to offer leadership, take initiative and undertake responsibility for a range of dynamic environments necessitating possibilities such as working alone, in groups and as part of hierarchical structures while conscious of the personal and organisational motivations of themselves and others.
PO7 Competence - Learning to Learn
  (a) Control their own learning environment through awareness of their own personal development and reflection upon their skills and knowledge in an organisational setting.
PO8 Competence - Insight
  (a) Expose their consciousness of their own value and the intrinsic strengths and weaknesses entailed within this and to further infuse their identified strengths in an ethical and responsible framework for their personal and career development.

Semester Schedules

Stage 1 / Semester 1

Module Code Module Title
MRKT6020 IT Skills for Marketing
MGMT6043 Introduction to Global Busines
MRKT6004 Introduction to Marketing
MGMT6048 Organisational Behaviour
CMOD6001 Creativity Innovation&Teamwork
Module Code Module Title
LANG7018 Working with French
LANG7006 Working with German
LANG7010 General & Academic English
LANG6033 Working with Spanish

Stage 1 / Semester 2

Module Code Module Title
MGMT6044 Cultural Studies
ACCT6007 Fundamentals of Fin/Acc
STAT6012 Maths & Stats for Marketing
MRKT6010 Selling Skills for Business
MRKT6005 Marketing Strategy Principles
Module Code Module Title
LANG7019 French Business and Culture
LANG7012 Spanish Business and Culture
LANG7002 German Business & Culture
LANG6036 English for Academic Presentat

Stage 2 / Semester 1

Module Code Module Title
MRKT6019 The Changing Consumer
LEGS6012 Business Law
MRKT7023 Finance and IT for Marketers
MGMT6045 International Communication
MRKT7009 Marketing Research Methods
Module Code Module Title
LANG6037 English: Academic & Business
LANG7014 Applied German
LANG7016 Applied French
LANG7011 Applied Spanish

Stage 2 / Semester 2

Module Code Module Title
MGMT6053 Entrepreneurial Mindset
ECON7007 Principles of Economics
LEGS7009 Principles International Trade
MGMT6059 Introduction to Management
Module Code Module Title
LANG7009 International Business English
LANG7017 Applied French Studies
LANG7015 Applied German Studies
LANG7013 Applied Spanish Studies
FREE6001 Free Choice Module

Stage 3 / Semester 1

Module Code Module Title
MGMT7008 Global Marketing Strategy
ECON7009 Economic Data and Analysis
MRKT8003 Digital Marketing Management
MGMT7075 Emerging & New Markets
Group Elective 1
Module Code Module Title
LANG8009 Working and Living in Spain
LANG8011 Working and Living in Germany
LANG8016 Working and Living in France
Module Code Module Title
MGMT7062 Introduction to Supply Chain
LANG8010 Irish Culture and Contemporary
MGMT7023 Project Management
MGMT6028 HRM in Contemporary Business

Stage 3 / Semester 2

Module Code Module Title
APEX8030 Approved External Study - 30 Credits
PLAC7014 International Placement/Study

Stage 4 / Semester 1

Module Code Module Title
MGMT8049 Sustainable Business
ECON8003 Economics International Trade
MGMT8045 Corporate Strategy
Group Elective 1
Module Code Module Title
LANG8012 Spanish Business and Media
LANG8007 French Business and Media
LANG8017 German Business and Media
Module Code Module Title
MGMT8073 Tourism & Aviation Business
MRKT7017 Business to Business Marketing
LEGS8008 Business in the European Union
MGMT8026 New Product Development
MGMT8022 Workforce Diversity
FINA8009 Banking & Financial Markets
FREE6001 Free Choice Module
MGMT7075 Emerging & New Markets

Stage 4 / Semester 2

Module Code Module Title
MGMT8043 Seminar Series
MRKT8019 Sales Strategy Management
MGMT7074 Global Operations Management
Group Elective 1
Module Code Module Title
LANG8008 French Business and Arts
LANG8014 Spanish Business and Arts
LANG8018 German Business and Arts
Module Code Module Title
FINA8010 Finance for Marketers
MGMT8048 Enterprise and Innovation
MGMT8013 The European Single Market
MGMT8028 New Product Launch
FREE6001 Free Choice Module
MGMT7024 Public Relations

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie