Upon successful completion of this programme the graduate will be able to demonstrate... :
PO1
Knowledge - Breadth
(a)
Demonstrate knowledge of on-line environments, marketing strategies, social media platforms, market research, CRM, marketing principles, web optimisation and on-line engagement, on-line sales, digital story-telling and planning.
PO2
Knowledge - Kind
(a)
Integrate, synthesise and assess varied and emerging content relating to the digital marketing environment and how this relates to traditional marketing principles, activities and strategies.
PO3
Skill - Range
(a)
Apply skills and tools relating to marketing and advertising in digital and non-digital environments.
PO4
Skill - Selectivity
(a)
Develop elaborate plans for assessing complex marketing challenges and utilise a spectrum of appropriate tools to form a marketing solution that reflects integrated and nuanced through leadership.
PO5
Competence - Context
(a)
Apply tools, techniques and strategies in the on-line environment for a variety of complex and multi-faceted business scenarios that complement traditional marketing approaches building upon undiagnosed or inchoate problems to identify solution implementations.
PO6
Competence - Role
(a)
Work with others to devise and develop cogent plans and marketing solutions whilst demonstrating effective personal initiative.
PO7
Competence - Learning to Learn
(a)
Demonstrate an enthusiasm for new technologies and platforms in which their learning can be applied and tested.
PO8
Competence - Insight
(a)
Effectively apply their skills and knowledge in an ethical and reflective manner.