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Master of Science in Digital Marketing Strategy

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Awards
MSc
Programme Code: CR_BDMAS_9
 
Mode of Delivery:Full Time, Part Time, Fully Online
 
No. of Semesters:3
NFQ Level:9
Embedded Award:No
 
Programme Credits:90
programmeReviewDate:
Department:MARKETING & INTERNATIONAL BUSINESS
 

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

PO1 Knowledge - Breadth
  (a) Demonstrate knowledge of on-line environments, marketing strategies, social media platforms, market research, CRM, marketing principles, web optimisation and on-line engagement, on-line sales, digital story-telling and planning.
PO2 Knowledge - Kind
  (a) Integrate, synthesise and assess varied and emerging content relating to the digital marketing environment and how this relates to traditional marketing principles, activities and strategies.
PO3 Skill - Range
  (a) Apply skills and tools relating to marketing and advertising in digital and non-digital environments.
PO4 Skill - Selectivity
  (a) Develop elaborate plans for assessing complex marketing challenges and utilise a spectrum of appropriate tools to form a marketing solution that reflects integrated and nuanced through leadership.
PO5 Competence - Context
  (a) Apply tools, techniques and strategies in the on-line environment for a variety of complex and multi-faceted business scenarios that complement traditional marketing approaches building upon undiagnosed or inchoate problems to identify solution implementations.
PO6 Competence - Role
  (a) Work with others to devise and develop cogent plans and marketing solutions whilst demonstrating effective personal initiative.
PO7 Competence - Learning to Learn
  (a) Demonstrate an enthusiasm for new technologies and platforms in which their learning can be applied and tested.
PO8 Competence - Insight
  (a) Effectively apply their skills and knowledge in an ethical and reflective manner.
 

Semester Schedules

Stage 1 / Semester 1

Mandatory
Module Code Module Title
MRKT8005 Digital Marketing Environment
MRKT8008 Strategy for Digital Marketing
MRKT8006 Social Media Advertising
MGMT9048 Professional Dev for Marketing
MRKT9023 DMS Research Methods
MRKT9030 Integrated Marketing Strategy ( Part 1 of 2 )

Stage 1 / Semester 2

Mandatory
Module Code Module Title
MRKT9021 Digital Advertising& Analytics
MGMT9050 SEO & Analytics
MRKT8007 Website Optimisation&Analytics
MRKT9030 Integrated Marketing Strategy ( Part 2 of 2 )
Elective
Module Code Module Title
MGMT9049 Ecommerce & Goal-Driven Sites
MRKT9022 The Digital Consumer
MGMT9051 Lead Generation & Sales
MRKT9025 Digital Brand Development

Stage 1 / Semester 3

Mandatory
Module Code Module Title
MGMT9052 Capstone Project Digital Mkt

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie