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Bachelor of Business (Honours) in Tourism Management

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Awards
BBus (Hons)
Programme Code: CR_FTRSM_8
 
Mode of Delivery:Full Time, Part Time, ACCS
  
No. of Semesters:8
NFQ Level:8
Embedded Award:No
  
Programme Credits:240
programmeReviewDate:September 2021
Department:TOURISM & HOSPITALITY
Field of Study:Tourism
 

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

PO1 Knowledge - Breadth
  (a) A comprehensive knowledge of the theory, concepts and methodologies applicable to both the broad and specialised aspects of the tourism sectors and its business and environment with specific reference to the component industries in tourism.
PO2 Knowledge - Kind
  (a) The ability to select, gather and evaluate knowledge through research and critical thinking and use relevent data to inform planning and decision processes.
PO3 Skill - Range
  (a) The ability to identify, analyse and apply appropriate solutions to tourism business opportunities and development.
PO4 Skill - Selectivity
  (a) The ability to manage and develop a tourism business or product in the context of its location, resources and available markets.
PO5 Competence - Context
  (a) The ability to operate or contribute to tourism business as part of a professional team, to identify and address problems and issues in a professional and creative manner within a wide range of contexts appropriate to various tourism and service sector businesses
PO6 Competence - Role
  (a) The ability to work creatively, professionally and ethically as an individual and as a member of a team and provide leadership, motivation and a spirit of enterprise.
PO7 Competence - Learning to Learn
  (a) The ability to continuously update tourism sector awareness of developments and trends, and to work and contribute within an overall tourism development context and network.
PO8 Competence - Insight
  (a) The ability to evaluate, articulate and defend the need to continuously examine the needs of business, its environment and sustainability in and ecological context, and provide clear leadership for consumer care within the business environment.
 

Semester Schedules

Stage 1 / Semester 1
Mandatory
Module Code Module Title
TOUR6003 Tourism Principles & Product
CMOD6001 Creativity Innovation&Teamwork
INFO6014 Business IT Skills
TOUR6014 Tourism Geography
Group Elective 1
Module Code Module Title
LANG6039 German Language & Culture
LANG7018 Working with French
LANG6005 Introduction to Spanish
Elective
Module Code Module Title
TOUR6018 Irish Heritage, Culture & TG
FREE6001 Free Choice Module

Stage 1 / Semester 2
Mandatory
Module Code Module Title
TOUR6004 Tourism and Travel Principles
PSYC6001 Behavioural Science
ECON6004 Economics for Services
HOSP6013 Mgmt Principles For Services
Group Elective 1
Module Code Module Title
LANG6040 Breakthrough German
LANG7019 French Business and Culture
LANG6006 Basic Spanish
Elective
Module Code Module Title
FREE6001 Free Choice Module
HOSP6014 Food Service Operations
 

Stage 2 / Semester 1
Mandatory
Module Code Module Title
LEGS6010 Tourism Law
TOUR6015 Intro to Tourism Marketing
TOUR6009 Financial Acc for Tour & Hosp
TOUR6022 Front Office Management
TOUR6021 Airline Studies and GDS
Elective
Module Code Module Title
TOUR6013 Marketing Comm & Brand Mgt
LANG6041 German Language and Society
LANG7016 Applied French
LANG6029 Spanish Language and Society
FREE6001 Free Choice Module
 

Stage 2 / Semester 2
Mandatory
Module Code Module Title
TOUR6008 Destination & Experiences Mgmt
STAT6009 Statistics for Tourism
TOUR6016 Tourism Marketing
TOUR6020 International Tourism Policy
ACCT6024 Management Acc for Tour & Hosp
Elective
Module Code Module Title
TOUR6019 Work Based Learning in Tourism
TOUR6017 Intercultural Tourism Studies
LANG6038 German for Business
FREE6001 Free Choice Module
LANG7016 Applied French
LANG6030 Spanish Language and Culture
 

Stage 3 / Semester 1
Mandatory
Module Code Module Title
TOUR7001 Tourism and the Environment
TOUR7002 Human Resource Management
HOSP7004 Finance for Hosp. and Tourism
TOUR7012 Research Methods
TOUR7009 E-Tourism & Digital Marketing
Elective
Module Code Module Title
HOSP7053 Tourism & Hosp Leadership
TOUR7011 Quality and Customer Relations
LANG6033 Working with Spanish
LANG7006 Working with German
LANG8016 Working and Living in France
FREE6001 Free Choice Module
 

Stage 3 / Semester 2
Mandatory
Module Code Module Title
TOUR7003 ER &Managing People in Tourism
TOUR7004 Tourism Industry Learning
TOUR7005 Tourism Industry Learning P&E
TOUR7010 Tourism Services Marketing
TOUR7007 Visitor Attractions Management
Elective
Module Code Module Title
TOUR7013 Tourism Events and Festivals
LANG7012 Spanish Business and Culture
LANG7002 German Business & Culture
LANG7001 French 6
FREE6001 Free Choice Module
 

Stage 4 / Semester 1
Mandatory
Module Code Module Title
TOUR8006 Tourism Strategy Analysis
TOUR8010 Advanced Business Finance
TOUR8008 Innovation in the Tourism Ind.
TOUR8009 Revenue Mgt & Distribution
Elective
Module Code Module Title
TOUR8002 Research Project Tour & Hosp
TOUR8012 Tourism Entrepreneurship
TOUR8016 Aviation Travel Management
LANG7014 Applied German
LANG8007 French Business and Media
LANG7011 Applied Spanish
FREE6001 Free Choice Module
 

Stage 4 / Semester 2
Mandatory
Module Code Module Title
TOUR8007 Business Strategy Selection
TOUR8005 Strategic Marketing
TOUR7008 Tourism Operations Management
TOUR8014 Sales and CRM
Elective
Module Code Module Title
TOUR8003 Dissertation
TOUR7006 Tourist Consumer Behaviour
TOUR8013 Tourism Business Plan
LANG7015 Applied German Studies
LANG8008 French Business and Arts
LANG7013 Applied Spanish Studies
FREE6001 Free Choice Module

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie