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Bachelor of Business (Honours)

BBus (Hons)
Programme Code: CR_BBUSS_8
Mode of Delivery:Full Time, Part Time, ACCS, Partially Online
No. of Semesters:2
NFQ Level:8
Embedded Award:No
Programme Credits:60
programmeReviewDate:November 2018

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

PO1 Knowledge - Breadth
  (a) An in-depth knowledge of a wide variety of industry and business types, with an understanding of the challenges, skills and techniques involved in business and management.
PO2 Knowledge - Kind
  (a) The competence and the knowledge of best practice business techniques to take a holistic view of business situations in our current global context. Be able to interpret information and subsequently focus on the different components of a problem using appropriate models or techniques.
PO3 Skill - Range
  (a) An in-depth knowledge of strategy, enterprise, financial management and other appropriate business disciplines to facilitate the analysis and evaluation of business problems.
PO4 Skill - Selectivity
  (a) An ability to analyse business situations, identify solutions and opportunities while adopting creative thinking. Be able to apply business theory and techniques to plan and direct the future of organisations.
PO5 Competence - Context
  (a) An understanding of appropriate theories and techniques applicable across a broad range of organisations in order to critically formulate and evaluate relevant options and solutions to business opportunities and problems.
PO6 Competence - Role
  (a) An ability to contribute positively both autonomously and as a member of a team and to work ethically and professionally with the capacity for innovation and leadership.
PO7 Competence - Learning to Learn
  (a) An ability to identify and address continuous learning requirements at a personal and professional level in recognition of the transience of applied skills. The graduate will be open to change and will be willing to engage with new developments and practices.
PO8 Competence - Insight
  (a) The communication skills necessary to articulate their personal motivations and aims with respect to the field of business. The graduate will be confident in their knowledge, skills and potential and seek to interact with others in a way which can promote their own personal or business interests while being mindful of ethical considerations and their moral and legal responsibilities to others.

Semester Schedules

Stage 1 / Semester 1

Module Code Module Title
MGMT8018 Strategy Analysis
FINA8003 Financial Management
MGMT8001 Business Ethics
Module Code Module Title
MGMT8026 New Product Development
MGMT8022 Workforce Diversity
LEGS8008 Business in the European Union
FINA8005 Investment Analysis
MRKT8001 Brand Management
MGMT8047 Business Metrics
MRKT7017 Business to Business Marketing
MRKT8002 Fashion Marketing
ECON8003 Economics International Trade
MGMT8049 Sustainable Business
LANG8007 French Business and Media
LANG7014 Applied German
LANG7011 Applied Spanish
MGMT8074 Managing Business Change
FREE6001 Free Choice Module

Stage 1 / Semester 2

Module Code Module Title
MGMT8019 Strategy Selection
FINA8004 Corporate Finance
MGMT8048 Enterprise and Innovation
Module Code Module Title
MGMT8028 New Product Launch
MGMT8011 International HRM
MGMT8013 The European Single Market
MRKT8019 Sales Strategy Management
FINA8006 Investment Management
MGMT8015 IS Strategy and Planning
FINA8009 Banking & Financial Markets
MRKT8004 Social Marketing
SPRT8001 Sports Marketing
MGMT7024 Public Relations
LANG8008 French Business and Arts
LANG7015 Applied German Studies
LANG7013 Applied Spanish Studies
ECON8005 Global Financial Economics
FREE6001 Free Choice Module

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie