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Bachelor of Business (Honours) in Marketing

Programme Code: CR_BMRKT_8
Mode of Delivery:Full Time, Part Time, ACCS
No. of Semesters:8
NFQ Level:8
Embedded Award:No
Programme Credits:240
programmeReviewDate:September 2021
Field of Study:Marketing & Advertising

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

PO1 Knowledge - Breadth
  (a) An in-depth knowledge of marketing theory, principles, processes and techniques, and their application in business and not for profit organisations.
PO2 Knowledge - Kind
  (a) The connection between operational, tactical and strategic marketing insight across varied sectors.
PO3 Skill - Range
  (a) Techniques of planning and managing the marketing function in an increasingly digital environment, controlling marketing operations, brand development and brand management coupled with skill in planning and managing sales activities through personal and organisational effectiveness.
PO4 Skill - Selectivity
  (a) Ability to identify market opportunity, select target markets, exploit new digital platforms and design an appropriate marketing mix,to apply financial techniques and analysis to marketing,to employ empirical data effectively to aid marketing decision-making.
PO5 Competence - Context
  (a) Ability to apply marketing theories across a broad range of business environments and to critically formulate and evaluate relevant options and solutions in a variety of marketing contexts with an understanding of the sales/marketing connection.
PO6 Competence - Role
  (a) Ability to contribute positively both autonomously and as a member of a team and to work ethically and professionally with the capacity for innovation and supervision
PO7 Competence - Learning to Learn
  (a) Ability to identify and address continuous learning requirements at a personal and professional level in recognition of the transience of applied skills; the graduate will be open to change and will be willing to engage with new developments and practices in marketing and sales
PO8 Competence - Insight
  (a) Skill to undertake marketing and sales in a socially responsible manner, conscious of the effects of marketing on consumer well-being, the environment and the earth’s resources, and the ability to balance this with the drive for business growth and profitability.

Semester Schedules

Stage 1 / Semester 1

Module Code Module Title
CMOD6001 Creativity Innovation&Teamwork
MRKT6015 Management for Marketers
MRKT6020 IT Skills for Marketing
MRKT6010 Selling Skills for Business
MRKT6004 Introduction to Marketing
Module Code Module Title
LANG6005 Introduction to Spanish
LANG6039 German Language & Culture
LANG7018 Working with French
MRKT6018 Contemporary Business

Stage 1 / Semester 2

Module Code Module Title
MGMT6053 Entrepreneurial Mindset
MRKT6014 Digital Context
STAT6012 Maths & Stats for Marketing
ACCT6007 Fundamentals of Fin/Acc
MRKT6005 Marketing Strategy Principles
Module Code Module Title
MRKT6012 Communication for Business
FREE6001 Free Choice Module
LANG6006 Basic Spanish
LANG7019 French Business and Culture
LANG6040 Breakthrough German

Stage 2 / Semester 1

Module Code Module Title
MRKT7009 Marketing Research Methods
MRKT6019 The Changing Consumer
MRKT6013 Social Media Marketing
LEGS6012 Business Law
MRKT6016 Digital Advertising
Module Code Module Title
LANG6041 German Language and Society
MGMT6028 HRM in Contemporary Business
FREE6001 Free Choice Module
LANG6029 Spanish Language and Society
MGMT7023 Project Management
LANG7016 Applied French

Stage 2 / Semester 2

Module Code Module Title
MRKT7023 Finance and IT for Marketers
MGMT7079 Customer Service & Management
MMED7013 Content Creation for Marketing
ECON7007 Principles of Economics
MRKT7019 Marketing for Services
Module Code Module Title
FREE6001 Free Choice Module
LANG7017 Applied French Studies
MGMT6049 Global Business Environment
LANG6038 German for Business
LANG6030 Spanish Language and Culture
MRKT6017 eCommerce & Retail Marketing

Stage 3 / Semester 1

Module Code Module Title
LEGS7010 Marketing Law and Ethics
MRKT7013 Advertising and Promotion
MGMT7008 Global Marketing Strategy
MRKT7021 Digital Marketing Strategy
MRKT7017 Business to Business Marketing
Module Code Module Title
LANG7006 Working with German
LANG6033 Working with Spanish
LANG8016 Working and Living in France
MGMT7062 Introduction to Supply Chain
FREE6001 Free Choice Module
MRKT7016 Event Management & Promotion

Stage 3 / Semester 2

Group Elective 1
Module Code Module Title
MMED8023 Media Presentation
MGMT6044 Cultural Studies
MGMT8043 Seminar Series
MRKT7020 International Market Launch
MGMT7075 Emerging & New Markets
Group Elective 2
Module Code Module Title
PLAC7020 Industry Placement
Group Elective 3
Module Code Module Title
APEX8030 Approved External Study - 30 Credits

Stage 4 / Semester 1

Module Code Module Title
MRKT8018 Marketing Strategy
MRKT8001 Brand Management
MGMT8045 Corporate Strategy
MRKT8022 Marketing Measurement &Metrics
Module Code Module Title
MGMT8026 New Product Development
ECON8003 Economics International Trade
MGMT8049 Sustainable Business
LEGS8008 Business in the European Union
MRKT8002 Fashion Marketing
FREE6001 Free Choice Module
LANG7014 Applied German
LANG8007 French Business and Media
LANG7011 Applied Spanish
MGMT8073 Tourism & Aviation Business

Stage 4 / Semester 2

Module Code Module Title
MRKT8021 Marketing Portfolio
MGMT7024 Public Relations
FINA8010 Finance for Marketers
MRKT8019 Sales Strategy Management
Module Code Module Title
LANG7013 Applied Spanish Studies
MGMT8046 Internationalisation Strategy
FREE6001 Free Choice Module
SPRT8001 Sports Marketing
MGMT8028 New Product Launch
LANG8008 French Business and Arts
MGMT8013 The European Single Market
LANG7015 Applied German Studies
MRKT8004 Social Marketing

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie