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Bachelor of Business in Marketing

Programme Code: CR_BMKTG_7
Mode of Delivery:Full Time, Part Time, ACCS
No. of Semesters:6
NFQ Level:7
Embedded Award:No
Programme Credits:60
programmeReviewDate:September 2021

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

PO1 Knowledge - Breadth
  (a) A deep knowledge of business theory, principles, processes and techniques and their implications for marketing in particular.
PO2 Knowledge - Kind
  (a) The competence to take a holistic view of business situations, interpret information, plan for the future and make decisions.
PO3 Skill - Range
  (a) A knowledge of the functions and techniques of marketing built upon a broad base of business disciplines, including management, accounting and information technology.
PO4 Skill - Selectivity
  (a) An ability to analyse business situations, identify solutions and opportunities, apply business theory and techniques to plan and direct the future of organisations.
PO5 Competence - Context
  (a) An understanding of appropriate theories and techniques applicable across a broad range of organisations in order to critically formulate and evaluate relevant options and solutions to business opportunities and problems with particular insight into marketing, sales and business development.
PO6 Competence - Role
  (a) The ability to contribute positively both autonomously and as a member of a team and to work ethically and professionally.
PO7 Competence - Learning to Learn
  (a) An ability to identify and address continuous learning requirements, keeping abreast of new developments in business and the wider economy, and being willing to embrace change and learn from new experiences.
PO8 Competence - Insight
  (a) The competence to participate in business activities, with a clear sense of purpose, in a confident, motivated and responsible manner,encouraging colleagues to succeed, while showing respect for others, the environment and the law.

Semester Schedules

Stage 3 / Semester 1

Module Code Module Title
MRKT7011 Professional Sales Practice
MRKT7013 Advertising and Promotion
MRKT7021 Digital Marketing Strategy
MRKT7009 Marketing Research Methods
MRKT6016 Digital Advertising
Module Code Module Title
MRKT7016 Event Management & Promotion
FREE6001 Free Choice Module
LANG8016 Working and Living in France
LANG6033 Working with Spanish
MGMT7008 Global Marketing Strategy
LANG7006 Working with German

Stage 3 / Semester 2

Group Elective 1
Module Code Module Title
PLAC7020 Industry Placement
Group Elective 2
Module Code Module Title
APEX8030 Approved External Study - 30 Credits
Group Elective 3
Module Code Module Title
MGMT8043 Seminar Series
MRKT7020 International Market Launch
MMED8023 Media Presentation
MGMT6044 Cultural Studies
MGMT7075 Emerging & New Markets

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie