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Bachelor of Arts (Honours) in Visual Communications

BA (Hons)
Programme Code: CR_DVICO_8
Mode of Delivery:Full Time, ACCS
No. of Semesters:8
NFQ Level:8
Embedded Award:No
Programme Credits:240
programmeReviewDate:September 2021

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

PO1 Knowledge - Breadth
  (a) A specialised knowledge of graphic design practice and theory, and of relevant areas including typography, photography, illustration, creative technology, printing, graphic reproduction and visual culture.
PO2 Knowledge - Kind
  (a) Understanding of current professional design practice, and the ability to critique it and situate it in a broader contemporary and historical context.
PO3 Skill - Range
  (a) The ability to research, critically evaluate and analyse both visual and text-based information, and to apply practical, technical and conceptual skills in the production and presentation of creative and individual solutions to design problems.
PO4 Skill - Selectivity
  (a) The ability to make appropriate judgements in relation to working through and/or supervising the design process, and to generate solutions within a specified framework. The ability to adapt and employ new procedures with the introduction of new technologies, and to make decisions informed by relevant ethical and safety standards.
PO5 Competence - Context
  (a) The ability to use creative, conceptual, practical, technical and organisational skills in the planning, execution, and supervision of design projects within a variety of business and industry contexts.
PO6 Competence - Role
  (a) Accountability; the ability to demonstrate personal initiative, and to work and organise individually or as part of a team or multi-disciplinary environment; the ability to carry out planning, design and supervisory functions related to the production of single or multi-disciplinary design projects.
PO7 Competence - Learning to Learn
  (a) An awareness of, and sense of responsibility for, the need for continued professional development and independent learning; the ability to accept and deliver critical appraisal and feedback through supervision and group interaction.
PO8 Competence - Insight
  (a) The ability to analyse, interpret and communicate information in verbal, visual and written form, allowing participation in contemporary design practice and debate.

Semester Schedules

Stage 1 / Semester 1

Module Code Module Title
DESI6009 Visual Culture:an Introduction
DESI6003 Introduction to Image making
DESI6001 Culture & Organisation Theory
DESI6007 Typography Introduction
ARTS6003 Design Principles - Basics
CMOD6001 Creativity Innovation&Teamwork

Stage 1 / Semester 2

Module Code Module Title
DESI6004 Creative Image Making
DESI6006 Print Making
ARTS6017 Photography & Image Capture
DESI6005 Creative Technology
ARTS6004 Principles - Form & Function
Module Code Module Title
DESI6029 Design - Information Graphics
FREE6001 Free Choice Module

Stage 2 / Semester 1

Module Code Module Title
DESI6024 Visual Culture: Communication
MMED6008 Introduction to Printing
DESI6013 Design - Corporate Identity
DESI6025 Typography: Editorial
DESI6012 Creative Technology –Editorial
Module Code Module Title
DESI6022 Photographic Visualisation
DESI8006 Illustration for Design
FREE6001 Free Choice Module

Stage 2 / Semester 2

Module Code Module Title
DESI6014 Design - Packaging
DESI6011 Creative Technology - Digital
DESI6028 Print Production
DESI6026 Typography-Communication
Module Code Module Title
DESI6010 Business Principles for Design
DESI7008 Photography for Design
FREE6001 Free Choice Module

Stage 3 / Semester 1

Module Code Module Title
DESI7013 Visual Culture and Society
DESI7004 Design - Branding
DESI7009 Digital Print Technology
DESI7003 Creative Technology - Web
Module Code Module Title
DESI7017 Design - Digital Moving Image
DESI8011 Digital Image Design
FREE6001 Free Choice Module

Stage 3 / Semester 2

Module Code Module Title
DESI7014 Visual Culture: Dissertation
DESI7005 Design - Promotion
DESI7018 Design - Professional Practice
Module Code Module Title
DESI7016 Design Narrative
DESI7011 Typographic Experimentation
FREE6001 Free Choice Module

Stage 4 / Semester 1

Module Code Module Title
DESI8009 Visual Culture: Thesis Draft
DESI8014 Design Management & Practice
DESI8012 Final Year Project Proposal
DESI8003 Design Project

Stage 4 / Semester 2

Module Code Module Title
DESI8015 Final Year Design Project
Group Elective 1
Module Code Module Title
DESI8013 Visual Culture:Extended Thesis
DESI8010 Visual Culture: Final Thesis
Group Elective 2
Module Code Module Title
DESI8001 Creative Technology - Media
DESI7015 Design Visual Image
FREE6001 Free Choice Module

Cork Institute of Technology
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