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Master of Science in Marketing Practice

Programme Code: CR_BMRKP_9
Mode of Delivery:Full Time, Part Time
No. of Semesters:3
NFQ Level:9
Embedded Award:No
Programme Credits:90
programmeReviewDate:June 2021

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

PO1 Knowledge - Breadth
  (a) Verify a mastery of advanced theoretical knowledge and practical skills relating to the field of marketing and recommend a systematic assessment of current best practice.
PO2 Knowledge - Kind
  (a) Synthesise current theory and practice in the marketing discipline. Compare marketing research methodologies to the marketing challenges and opportunities of the marketplace through critical thinking and problem solving.
PO3 Skill - Range
  (a) Consider marketing research by constructing, presenting and implementing solutions to marketing challenges and opportunities. Learners will, also, be able to critically evaluate the solutions.
PO4 Skill - Selectivity
  (a) Organise systematic analysis, critique marketing and marketing research techniques and technologies, and clearly explain solutions to the marketing issues presented; manage the implementation of those solutions.
PO5 Competence - Context
  (a) Assess theoretical knowledge and practical skills in relation to a diverse array of marketing problems. Compare best practice, with confidence and flexibility, in order to devise and execute solutions in an uncertain environment.
PO6 Competence - Role
  (a) Design, test and manage marketing projects. Work as a team member, both in collaboration in and evaluation of marketing projects. Interact, professionally, with staff and customers at all levels of an organisation. Support innovative ideas and relate to the experiences of others.
PO7 Competence - Learning to Learn
  (a) Formulate continuous learning requirements at a personal and professional level in recognition of the transience of knowledge and skill in such a dynamic environment. The learner will predict change and interpret new developments and practices in marketing
PO8 Competence - Insight
  (a) Value marketing in a professional and sustainable manner, conscious of the effects of marketing on consumer well-being and the environment, and the ability to balance this with the drive for business growth and profitability.

Semester Schedules

Stage 1 / Semester 1

Module Code Module Title
MRKT9019 The Digital Message
MRKT9006 Business Case Analysis
MRKT9003 Contemporary Marketing Issues
MRKT9005 Integrated Marketing Practice
MRKT9004 Relationship Management
MRKT9001 Strategic Marketing

Stage 1 / Semester 2

Module Code Module Title
MRKT9020 Online Business Effectiveness
MRKT9017 Workplace Consultancy
MRKT9008 Marketing Strategy Simulation

Stage 1 / Semester 3

Module Code Module Title
MRKT9009 Reflective Learning Journal

Cork Institute of Technology
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Email: help@cit.edu.ie