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Certificate in Digital Marketing

Programme Code: CR_BDMRK_8
Mode of Delivery:Part Time, Fully Online
No. of Stages:1
NFQ Level:8
Embedded Award:No
Programme Credits:20
programmeReviewDate:January 2021

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

PO1 Knowledge - Breadth
  (a) Demonstrate knowledge of online environments, marketing strategies, social media platforms, market research, CRM, marketing principles, web optimisation and online engagement
PO2 Knowledge - Kind
  (a) Integrate, synthesise and assess content relating to the digital marketing environment and how this relates to traditional marketing principles.
PO3 Skill - Range
  (a) Apply skills and tools relating to marketing and advertising in digital environments including social media.
PO4 Skill - Selectivity
  (a) Develop plans for assessing complex marketing challenges and utilise a spectrum of appropriate tools to form a marketing solution.
PO5 Competence - Context
  (a) Apply tools, techniques and strategies in the online environment for a variety of complex business scenarios that complement traditional marketing approaches.
PO6 Competence - Role
  (a) Work with others to devise and develop cogent plans and marketing solutions whilst demonstrating effective personal initiative.
PO7 Competence - Learning to Learn
  (a) Demonstrate an enthusiasm for new technologies and platforms in which their learning can be applied.
PO8 Competence - Insight
  (a) Effectively apply their skills and knowledge in an ethical and reflective manner.

Stage Schedules

Stage 1

Module Code Module Title
MRKT8005 Digital Marketing Environment
MRKT8006 Social Media Advertising
MRKT8007 Website Optimisation&Analytics
MRKT8008 Strategy for Digital Marketing

Cork Institute of Technology
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Email: help@cit.edu.ie