Upon successful completion of this programme the graduate will be able to demonstrate... :
PO1
Knowledge - Breadth
(a)
Demonstrate knowledge of online environments, marketing strategies, social media platforms, market research, CRM, marketing principles, web optimisation and online engagement
PO2
Knowledge - Kind
(a)
Integrate, synthesise and assess content relating to the digital marketing environment and how this relates to traditional marketing principles.
PO3
Skill - Range
(a)
Apply skills and tools relating to marketing and advertising in digital environments including social media.
PO4
Skill - Selectivity
(a)
Develop plans for assessing complex marketing challenges and utilise a spectrum of appropriate tools to form a marketing solution.
PO5
Competence - Context
(a)
Apply tools, techniques and strategies in the online environment for a variety of complex business scenarios that complement traditional marketing approaches.
PO6
Competence - Role
(a)
Work with others to devise and develop cogent plans and marketing solutions whilst demonstrating effective personal initiative.
PO7
Competence - Learning to Learn
(a)
Demonstrate an enthusiasm for new technologies and platforms in which their learning can be applied.
PO8
Competence - Insight
(a)
Effectively apply their skills and knowledge in an ethical and reflective manner.