CIT Modules & Programmes - Bachelor of Business in Tourism Management

Awards
BBus

Programme Code:	CR_FTOUR_7

Mode of Delivery:	Full Time, Part Time, ACCS

No. of Semesters:	6

NFQ Level:	7

Embedded Award:	No

Programme Credits:	180

programmeReviewDate:	November 2021

Department:	TOURISM & HOSPITALITY

External Code:

The Bachelor of Business in Tourism prepares graduates for a wide variety of careers within the tourism industry, both in Ireland and internationally. Opportunities will exist in international travel and transport, tourism development, activities and leisure pursuits, heritage and visitor attractions, guest relations, tour operations and representatives and many more. Graduates will have the skills necessary to achieve supervisory and management positions in a relatively short time, or alternatively to specialise in areas such as tourism marketing, human resource management, training and so on. Tourism careers are exciting and provide a challenging and interesting work environment.

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

PO1	Knowledge - Breadth
	(a)	develop a comprehensive knowledge of the multi-facted nature of the tourism product and its environment, from both a national and international perspective and apply this knowledge and skill to the operational aspects associated with tourism and travel operations.
PO2	Knowledge - Kind
	(a)	the ability to apply the concepts of business in a proactive manner, with good interpersonal skills, identify and apply task oriented approaches within the tourism environment
PO3	Skill - Range
	(a)	develop strong operative and management skills with particular emphasis on building and developing customer and employee relationships.
PO4	Skill - Selectivity
	(a)	recognise key indicators for success in the travel and tourism industry and develop these practices through reflective and active learning in a working environment.
PO5	Competence - Context
	(a)	have developed a commitment to working with, and implementing high ethical standards, best practice in corporate governance with respect for the community and the environment and a conciousness towards host environments and sustainability.
PO6	Competence - Role
	(a)	students will be encouraged to challenge themselves both academically and creatively in both their work and personal aspirations.
PO7	Competence - Learning to Learn
	(a)	have vision and be inspired to become motivated, eager and confident ambassadors for the tourism industry.
PO8	Competence - Insight
	(a)	have confidence in their management, interpersonal and business skills and have belief in their abilities to move forward in the tourism industry.

Semester Schedules

Stage 1 / Semester 1

Module Code	Module Title
Mandatory
TOUR6003	Tourism Principles & Product
INFO6014	Business IT Skills
TOUR6014	Tourism Geography
CMOD6001	Creativity Innovation&Teamwork

Module Code	Module Title
Group Elective 1
LANG6039	German Language & Culture
LANG7018	Working with French
LANG6005	Introduction to Spanish

Module Code	Module Title
Elective
TOUR6018	Irish Heritage, Culture & TG
FREE6001	Free Choice Module

Stage 1 / Semester 2

Module Code	Module Title
Mandatory
TOUR6004	Tourism and Travel Principles
HOSP6013	Mgmt Principles For Services
PSYC6001	Behavioural Science
ECON6004	Economics for Services

Module Code	Module Title
Group Elective 1
LANG6040	Breakthrough German
LANG7019	French Business and Culture
LANG6006	Basic Spanish

Module Code	Module Title
Elective
HOSP6009	Hospitality Service Skills
FREE6001	Free Choice Module

Stage 2 / Semester 1

Module Code	Module Title
Mandatory
TOUR6009	Financial Acc for Tour & Hosp
TOUR6015	Intro to Tourism Marketing
LEGS6010	Tourism Law
TOUR6014	Tourism Geography
TOUR6006	Air and Cruise Line Operations

Module Code	Module Title
Elective
TOUR6013	Marketing Comm & Brand Mgt
LANG6041	German and German Society
LANG7016	Applied French
LANG6029	Spanish and History
FREE6001	Free Choice Module

Stage 2 / Semester 2

Module Code	Module Title
Mandatory
TOUR6008	Destination & Experiences Mgmt
STAT6009	Statistics for Tourism
TOUR6016	Tourism Marketing
TOUR6017	Intercultural Tourism Studies
ACCT6024	Management Acc for Tour & Hosp

Module Code	Module Title
Elective
TOUR6019	Work Based Learning in Tourism
LANG6038	German & Business Culture
LANG7016	Applied French
LANG6030	Spanish Language and Culture
FREE6001	Free Choice Module

Stage 3 / Semester 1

Module Code	Module Title
Mandatory
TOUR7001	Tourism and the Environment
TOUR7012	Research Methods
TOUR7002	Human Resource Management
TOUR7011	Quality and Customer Relations
HOSP7004	Finance for Hosp and Tourism

Module Code	Module Title
Elective
TOUR7009	E-Tourism & Digital Marketing
LANG8016	Working and Living in France
LANG6033	Working with Spanish
LANG7006	Working with German
FREE6001	Free Choice Module

Stage 3 / Semester 2

Module Code	Module Title
Mandatory
TOUR7003	ER &Managing People in Tourism
TOUR7004	Tourism Industry Learning
TOUR7005	Tourism Industry Learning P&E
TOUR7010	Tourism Services Marketing
HOSP7054	Tourism Events & Entertainment

Module Code	Module Title
Elective
TOUR7007	Visitor Attractions Management
LANG7001	French 6
LANG7002	German Business & Culture
LANG7012	Spanish Business and Culture
FREE6001	Free Choice Module

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Bachelor of Business in Tourism Management