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Bachelor of Business in Tourism Management

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Awards
BBus
Programme Code: CR_FTOUR_7
 
Mode of Delivery:Full Time, Part Time, ACCS
 
No. of Semesters:6
NFQ Level:7
Embedded Award:No
 
Programme Credits:180
programmeReviewDate:November 2021
Department:TOURISM & HOSPITALITY
External Code:The Bachelor of Business in Tourism prepares graduates for a wide variety of careers within the tourism industry, both in Ireland and internationally. Opportunities will exist in international travel and transport, tourism development, activities and leisure pursuits, heritage and visitor attractions, guest relations, tour operations and representatives and many more. Graduates will have the skills necessary to achieve supervisory and management positions in a relatively short time, or alternatively to specialise in areas such as tourism marketing, human resource management, training and so on. Tourism careers are exciting and provide a challenging and interesting work environment.
 

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

PO1 Knowledge - Breadth
  (a) develop a comprehensive knowledge of the multi-facted nature of the tourism product and its environment, from both a national and international perspective and apply this knowledge and skill to the operational aspects associated with tourism and travel operations.
PO2 Knowledge - Kind
  (a) the ability to apply the concepts of business in a proactive manner, with good interpersonal skills, identify and apply task oriented approaches within the tourism environment
PO3 Skill - Range
  (a) develop strong operative and management skills with particular emphasis on building and developing customer and employee relationships.
PO4 Skill - Selectivity
  (a) recognise key indicators for success in the travel and tourism industry and develop these practices through reflective and active learning in a working environment.
PO5 Competence - Context
  (a) have developed a commitment to working with, and implementing high ethical standards, best practice in corporate governance with respect for the community and the environment and a conciousness towards host environments and sustainability.
PO6 Competence - Role
  (a) students will be encouraged to challenge themselves both academically and creatively in both their work and personal aspirations.
PO7 Competence - Learning to Learn
  (a) have vision and be inspired to become motivated, eager and confident ambassadors for the tourism industry.
PO8 Competence - Insight
  (a) have confidence in their management, interpersonal and business skills and have belief in their abilities to move forward in the tourism industry.
 

Semester Schedules

Stage 1 / Semester 1

Mandatory
Module Code Module Title
TOUR6003 Tourism Principles & Product
INFO6014 Business IT Skills
TOUR6014 Tourism Geography
CMOD6001 Creativity Innovation&Teamwork
Group Elective 1
Module Code Module Title
LANG6039 German Language & Culture
LANG7018 Working with French
LANG6005 Introduction to Spanish
Elective
Module Code Module Title
TOUR6018 Irish Heritage, Culture & TG
FREE6001 Free Choice Module

Stage 1 / Semester 2

Mandatory
Module Code Module Title
TOUR6004 Tourism and Travel Principles
HOSP6013 Mgmt Principles For Services
PSYC6001 Behavioural Science
ECON6004 Economics for Services
Group Elective 1
Module Code Module Title
LANG6040 Breakthrough German
LANG7019 French Business and Culture
LANG6006 Basic Spanish
Elective
Module Code Module Title
HOSP6009 Hospitality Service Skills
FREE6001 Free Choice Module
 

Stage 2 / Semester 1

Mandatory
Module Code Module Title
TOUR6009 Financial Acc for Tour & Hosp
TOUR6015 Intro to Tourism Marketing
LEGS6010 Tourism Law
TOUR6014 Tourism Geography
TOUR6006 Air and Cruise Line Operations
Elective
Module Code Module Title
TOUR6013 Marketing Comm & Brand Mgt
LANG6041 German and German Society
LANG7016 Applied French
LANG6029 Spanish and History
FREE6001 Free Choice Module

Stage 2 / Semester 2

Mandatory
Module Code Module Title
TOUR6008 Destination & Experiences Mgmt
STAT6009 Statistics for Tourism
TOUR6016 Tourism Marketing
TOUR6017 Intercultural Tourism Studies
ACCT6024 Management Acc for Tour & Hosp
Elective
Module Code Module Title
TOUR6019 Work Based Learning in Tourism
LANG6038 German & Business Culture
LANG7016 Applied French
LANG6030 Spanish Language and Culture
FREE6001 Free Choice Module
 

Stage 3 / Semester 1

Mandatory
Module Code Module Title
TOUR7001 Tourism and the Environment
TOUR7012 Research Methods
TOUR7002 Human Resource Management
TOUR7011 Quality and Customer Relations
HOSP7004 Finance for Hosp and Tourism
Elective
Module Code Module Title
TOUR7009 E-Tourism & Digital Marketing
LANG8016 Working and Living in France
LANG6033 Working with Spanish
LANG7006 Working with German
FREE6001 Free Choice Module

Stage 3 / Semester 2

Mandatory
Module Code Module Title
TOUR7003 ER &Managing People in Tourism
TOUR7004 Tourism Industry Learning
TOUR7005 Tourism Industry Learning P&E
TOUR7010 Tourism Services Marketing
HOSP7054 Tourism Events & Entertainment
Elective
Module Code Module Title
TOUR7007 Visitor Attractions Management
LANG7001 French 6
LANG7002 German Business & Culture
LANG7012 Spanish Business and Culture
FREE6001 Free Choice Module

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie