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Master of Arts in Public Relations with New Media

Programme Code: CR_BPRNM_9
Mode of Delivery:Full Time, ACCS
No. of Semesters:3
NFQ Level:9
Embedded Award:No
Programme Credits:90
programmeReviewDate:June 2021
Field of Study:Business & Management

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

PO1 Knowledge - Breadth
  (a) A systematic understanding of the strategic function of the practice of professional, public relations and corporate communications.
PO2 Knowledge - Kind
  (a) A critical awareness of the contexts and settings of public relations practice and its relationship with and to other organisation functions and professions.
PO3 Skill - Range
  (a) The ability to research, manage and evaluate planned programmes of public relations and corporate communications activity.
PO4 Skill - Selectivity
  (a) The ability to critically evaluate and contextualise an organisation's internal and external communication's requirements and to exercise autonomous judgement in the performance of such functions.
PO5 Competence - Context
  (a) The ability to commission and manage PR research, multimedia and design problem-solving techniques in a wide range of communications and organisation contexts
PO6 Competence - Role
  (a) Adherence to the highest national and international professional and ethical standards in the practice of public relations and to promote these standards within the workplace environment and in the interface with other functions and professions.
PO7 Competence - Learning to Learn
  (a) A critical appreciation of the diverse, interdisciplinary nature of the practice of professional public relations and the need to address this dynamic and a rapidly changing work environment through continuing academic and professional learning.
PO8 Competence - Insight
  (a) A critical understanding of the wider political, social and economic environment within which the public relations professional operates and the need to act at all times with due regard to the public interest.

Semester Schedules

Stage 1 / Semester 1

Module Code Module Title
MMED9010 PR Theory & Application
MMED9013 Research Methods and Practice
MMED9001 Ethics & Social Responsibility
MMED8025 Multimedia Production
MMED9009 Media Writing
Module Code Module Title
MRKT8001 Brand Management
MRKT8005 Digital Marketing Environment

Stage 1 / Semester 2

Module Code Module Title
MMED9015 Cybercultures
CTEC8005 New Media Production
MMED9012 PR and New Media
MMED9016 Public Relations Campaigns
MMED8024 Bus. Comm. & Online Writing
Module Code Module Title
MMED8018 Event & Project Management
LEGS9004 Media and Communications Law
MGMT8048 Enterprise and Innovation
DESI6015 Design for Print
COMP6001 Web Design Basics

Stage 2 / Semester 1

Module Code Module Title
MMED9017 Public Relations MA Project

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie