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Bachelor of Business in Marketing

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Awards
BBus
Programme Code: CR_BMKTG_7
 
Mode of Delivery:Full Time, Part Time, ACCS
 
No. of Semesters:6
NFQ Level:7
Embedded Award:No
 
Programme Credits:180
programmeReviewDate:March 2021
Department:MARKETING & INTERNATIONAL BUSINESS
 

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

PO1 Knowledge - Breadth
  (a) A deep knowledge of business theory, principles, processes and techniques and their implications for marketing in particular.
PO2 Knowledge - Kind
  (a) The competence to take a holistic view of business situations, interpret information, plan for the future and make decisions.
PO3 Skill - Range
  (a) A knowledge of the functions and techniques of marketing built upon a broad base of business disciplines, including management, accounting and information technology.
PO4 Skill - Selectivity
  (a) An ability to analyse business situations, identify solutions and opportunities, apply business theory and techniques to plan and direct the future of organisations.
PO5 Competence - Context
  (a) An understanding of appropriate theories and techniques applicable across a broad range of organisations in order to critically formulate and evaluate relevant options and solutions to business opportunities and problems with particular insight into marketing, sales and business development.
PO6 Competence - Role
  (a) The ability to contribute positively both autonomously and as a member of a team and to work ethically and professionally.
PO7 Competence - Learning to Learn
  (a) An ability to identify and address continuous learning requirements, keeping abreast of new developments in business and the wider economy, and being willing to embrace change and learn from new experiences.
PO8 Competence - Insight
  (a) The competence to participate in business activities, with a clear sense of purpose, in a confident, motivated and responsible manner,encouraging colleagues to succeed, while showing respect for others, the environment and the law.
 

Semester Schedules

Stage 1 / Semester 1

Mandatory
Module Code Module Title
CMOD6001 Creativity Innovation&Teamwork
MATH6051 Essential Maths& Stats for Bus
MRKT6004 Introduction to Marketing
ACCT6007 Fundamentals of Fin/Acc
MGMT6050 Fundamentals of Management
Elective
Module Code Module Title
LANG6039 German Language & Culture
MGMT6047 Introduction to Micro Business
LANG7018 Working with French

Stage 1 / Semester 2

Mandatory
Module Code Module Title
STAT6011 Stats &Financial Maths for Bus
MGMT6048 Organisational Behaviour
ECON6003 Introduction to Microeconomics
INFO6014 Business IT Skills
ACCT6002 Cost Accounting
Elective
Module Code Module Title
LANG6040 Breakthrough German
FREE6001 Free Choice Module
MRKT6012 Communication for Business
ACCT6009 Financial Accounting
LANG7019 French Business and Culture
LANG6006 Basic Spanish
 

Stage 2 / Semester 1

Mandatory
Module Code Module Title
ECON6001 Introduction to Macroeconomics
MGMT6028 HRM in Contemporary Business
LEGS6001 Irish Legal System
INFO6027 IT Communications
Group Elective 1
Module Code Module Title
MGMT7062 Introduction to Supply Chain
LANG7016 Applied French
LANG6041 German and German Society
FREE6001 Free Choice Module
LANG6029 Spanish and History
MGMT6053 Entrepreneurial Mindset
Group Elective 2
Module Code Module Title
MRKT6005 Marketing Strategy Principles
FREE6001 Free Choice Module
MRKT6019 The Changing Consumer
LANG6029 Spanish and History
LANG6041 German and German Society
LANG7016 Applied French
Group Elective 3
Module Code Module Title
ACCT7015 Company&Partnership Accounting
ACCT6004 Cost & Management Accounting
 

Stage 2 / Semester 2

Mandatory
Module Code Module Title
LEGS6002 Irish Civil Law
ECON7009 Business Decision Making
MGMT6052 Contemporary Management Issues
Group Elective 1
Module Code Module Title
LANG6038 German & Business Culture
MGMT7065 Supply Chain Optimisation
LANG6030 Spanish Language and Culture
LANG7016 Applied French
FREE6001 Free Choice Module
INFO6028 Practical IT for Business
MGMT6029 Professional HR Practice
Group Elective 2
Module Code Module Title
MGMT7079 Customer Service & Management
MMED7013 Promotional Writing
MRKT6013 Social Media Marketing
LANG6038 German & Business Culture
LANG7016 Applied French
MRKT6016 Digital Advertising
LANG6030 Spanish Language and Culture
FREE6001 Free Choice Module
Group Elective 3
Module Code Module Title
FINA7001 Financial Mgt for Accountants
ACCT7001 Management Accounting
ACCT7014 Financial Accounting Analysis
 

Stage 3 / Semester 1

Mandatory
Module Code Module Title
MRKT7011 Professional Sales Practice
MRKT7013 Advertising and Promotion
MRKT7021 Digital Marketing Strategy
MRKT7009 Marketing Research Methods
MRKT6016 Digital Advertising
Elective
Module Code Module Title
MRKT7019 Marketing for Services
MRKT7016 Event Management & Promotion
FREE6001 Free Choice Module
LANG8016 Working and Living in France
LANG6033 Working with Spanish
LANG7006 Working with German
MGMT7008 Global Marketing Strategy

Stage 3 / Semester 2

Group Elective 1
Module Code Module Title
PLAC7009 Work Placement
Group Elective 2
Module Code Module Title
APEX8030 Approved External Study - 30 Credits
Group Elective 3
Module Code Module Title
MGMT8043 Seminar Series
MGMT7075 Emerging Markets
MRKT7020 International Market Launch
MMED8023 Media Presentation
MGMT6044 Cultural Studies

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie