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TOUR6011 - International & EU Policy

Title:International & EU Policy
Long Title:International and European Tourism Policy
Module Code:TOUR6011
Credits: 5
NFQ Level:Fundamental
Field of Study: Tourism
Valid From: Semester 1 - 2010/11 ( September 2010 )
Module Delivered in 2 programme(s)
Module Coordinator: ADRIAN GREGAN
Module Author: AISLING WARD
Module Description: To enable the students to analyse and evaluate the operations of the public sector organisations in International and European policy formulation and the impact of these on tourism policy developments
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Critically evaluate the roles and functions of the key organisations in tourism policy development on an International and European level
LO2 Assess issues involved in tourism policy development both Internationally and in Europe
LO3 Analyse the roles of public sector organisations involved in policy development in relation to the tourism and transport industry
LO4 Identify the European and International tourism policies in relation to sustainable tourism, climate change, social change and pro-poor tourism
LO5 Determine future developments and trends associated with the tourism industry
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
No Co Requisites listed

Module Content & Assessment

Indicative Content
Key organisations in International and European tourism policy development
The roles of public sector organisations involved in tourism policy development; International, regional, national and local levels. Examples; UNWTO, UNESCO, WHO, ETC, EU, NTO's and RTO's.
Issues for tourism policy development
Factors effecting policy formulation, tourism satelite accounts, compiling statistics in tourism. Tourism planning and monitoring.
Organisations involved in tourism and transport
Assess the role, regulations and policies of organisations involved in the tourism industry including; transport - air, rail, sea and land; Distribution system - travel agents and tour operators; Tourism attractions.
European and International tourism policy
Policies in relation to sustainable tourism, climate change, pro-poor tourism and social tourism. To enable students to understand and critically analyse the wider national and international political context of tourism
Future developments and trends in tourism
Assess current trends in tourism and the future direction for tourism including changing demographics, climate change, new destinations and new types of tourism products.
Assessment Breakdown%
Course Work30.00%
End of Module Formal Examination70.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Written Report An evaluation of the tourism policies and trends in a particular destination. A different destination will be assigned to each student.   30.0 Week 10
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination   70.0 End-of-Semester
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The institute reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based learning 3.0 Every Week 3.00
Independent & Directed Learning (Non-contact) Additional readings and project work 4.0 Every Week 4.00
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.

Module Resources

Recommended Book Resources
  • Thomas, R. and M. Augustyn 2006, Tourism in the New Europe, Elsevier London [ISBN: 0080447066]
  • Sharpley, R. and D. J. Telfer 2002, Tourism and Development: Concepts and Issues, Channel View Publishers Clevedon
Supplementary Book Resources
  • Kerr, W.R. 2003, Tourism, Public Policy and the Strategic Management of Failure, Elesvier London [ISBN: 0080442005]
  • Huybers, T. 2007, Tourism in Developing Countries, E-Elgar Publications
  • Voase, R. 2001, Tourism in Western Europe: A Collection of Case Histories, CABI Publishing [ISBN: 0851995721]
  • Lumsdom, L.M. & S. Page 2003, Tourism and Transport
Recommended Article/Paper Resources
  • International Journal of Tourism Research 2005, International Tourism as Bricolage: An Analysis of Central Europe on the Brink of European Union Membership, 7 (2)
  • International Journal of Tourism Research 2005, Tourism and European Union Enlargement: Plus Ca Change?, 7 (2)
  • Cornell Hotel and Restaurant Administration Quarterly 2003, Brand Europe: European Integration and Tourism Development, 44 (5/6)
  • European Tourism Commission 2007, Action for More Sustainable European Tourism: Report of the Tourism Sustainability Group, February
Other Resources
  • Website: www.etc-corporate.org
  • Website: www.oecd.org
  • Website: www.world-tourism.com
  • Website: www.wto.com
  • Website: www.europa.eu
  • Website: www.wttc.org
  • Website: www.epa.com
  • Website: www.iaapa.org
  • Website: www.iata.com
  • Website: www.unesco.org
  • Website: www.who.com

Module Delivered in

Programme Code Programme Semester Delivery
CR_FTOUR_7 Bachelor of Business in Tourism 3 Elective
CR_FTRSM_8 BBus (Hons) in Tourism (CR660) Ab Initio 3 Mandatory

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