Site Navigation

MGMT8007 - New Venture Planning


Module Delivered in

Programme CodeProgrammeSemesterDelivery
CR_BACCT_8Bachelor of Business (Honours) in Accounting8Elective
CR_BBADM_8Bachelor of Business (Honours) in Business Administration1Elective
CR_BBISY_8Bachelor of Business (Honours) in Information Systems7Mandatory
CR_BENBU_7Certificate in Entrepreneurship & Business2Mandatory

Short Title:New Venture Planning
Full Title:Entrepreneurship: New Venture Planning
Module Code:MGMT8007
NFQ Level:Advanced
ECTS Credits:5.0
Module Coordinator:CAROLINE O REILLY
Description:This module allows student to write a business plan based on an original idea, consider the legal issues associated with Intellectual property, source needed finance to sustain the business and explore international business opportunities.
Learning Outcomes:
On successful completion of this module the learner will be able to
  1. Formulate a complete business plan based on an original idea.
  2. Identify value in Intellectual Property and apply effective intellectual property rights solutions for business proposals.
  3. Identify and evaluate the sources of assistance and finance available to start-up and expanding small firms
  4. Critically assess the commercial viability of setting up a business.
  5. Appraise the role of international business opportunities in business growth and sustainability.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Have completed module(s) in accounting and marketing and Entrepreneurship 1 or Technology Entrepreneurship.
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No co-requisites listed listed

Module Content & Assessment

Indicative Content
  • Introducing the Business Plan
    Definition, scope and value, evaluation of business plans, why some businesses fail, using and implementing the business plan.
  • The Organisational Plan
    Developing the Management Team. Job descriptions and specifications. The role of a Board of Directors. The role of advisors. Legal forms of business.
  • The Marketing Plan
    Marketing research for the new venture. Marketing Strategy. Characteristics of a marketing plan, the marketing mix, steps in preparing the marketing plan. The internet. Customer service.
  • The Financial Plan
    Operating and capital budgets. Financial reports. Break-even analysis. Software packages.
  • Financing the new venture
    Sources of seed and venture capital. Internal versus external sources, debt versus equity considerations. Suitability of venture capitalists and the stock market for SMEs. Government grants and state supports.
  • The Operations Plan
    Economies of scale - stock control - production schedule, inventory control, transport and distribution, quality standards, technology trends.
  • International entrepreneurship opportunities
    Nature of international business based entrepreneurship, International versus domestic entrepreneurship, entrepreneurial entry into international business, barriers to international trade, entrepreneurial partnering.
  • legal Issues and Intellectual Property Rights
    The legal form options of the new venture. Intellectual Property Rights; patents, trademarks, copyright protection and licensing agreements. Commercialisation issues. Licensing versus Spin-out.
Assessment Breakdown%
Course Work100.0%
End of Semester Formal Examination0%
Coursework Breakdown
TypeDescriptionOutcome addressed% of totalAssessment Date
PresentationIn class debate on merits of business plans under development. Oral and written report.240.0Week 5
ProjectCompletion of a Written Business plan based on an original idea.including presentation260.0Sem End
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The institute reserves the right to alter the nature and timings of assessment


Module Workload & Resources

TypeDescriptionHoursFrequencyAverage Weekly Learner Workload
LectureDelivery of course material and involvement of guest lecturers2.0Every Week2.00
LectureSeminar/Workshop: Discussion Forum1.0Every Week1.00
Independent & Directed Learning (Non-contact)Self Directed Learning4.0Every Week4.00
Total Weekly Learner Workload7.00
Total Weekly Contact Hours3.00
Recommended Book Resources
  • David A. Gibson 2010, The Streetwise Guide to Being Enterprising, Oak Tree Press Ireland [ISBN: 9781904887324]
Supplementary Book Resources
  • Robert B. Mellor 2009, Entrepreneurship for Everybody, Sage UK [ISBN: 978141294776]
  • R. Hisrich, M. Peters & D. Shepherd 2006, Entrepreneurship, 7th Ed., McGraw-Hill International USA [ISBN: 0-07-3210560]
  • Kathleen Allen 2006, Launching New Ventures: An Entrepreneruial Approach, 4th Ed., Houghton Mifflin USA [ISBN: 0-618-52807-5]
  • Jeffery A. Timmons & Stephen Spinelli 2003, New Venture Creation, 6th Ed., McGraw Hill USA [ISBN: 0-07-123272-9]
  • Jack M. Kaplen & Anthony C. Warren 2007, Patterns of Entrepreneruship, 2nd Ed., Wiley USA [ISBN: 13-978-0-471-73750]
  • Mary Coulter 2003, Entrepreneurship in Action, 2nd Ed., Prentice Hall USA [ISBN: 0-13-101101-4]
  • Colm O Gorman & James Cunningham 2003, Enterprise in Action, 2nd Ed., Oak Tree Press Ireland [ISBN: 1-86076-254-9]
  • Thomas M. Cooney 2005, Irish Cases in Entrepreneurship, Blackhall Publishing Ireland [ISBN: 1-842180-87-8]
  • Colette Henry & Pauric McGowan 2005, Irish Cases in Entrepreneurship, Blackhall Publishing Ireland [ISBN: 978-1-842181-249]
  • Peggy A. Lambing & Charles R. Kuehl 2003, Entrepreneurship, 3rd Ed., Prentice Hall USA [ISBN: 0-13-097116-2]
Supplementary Article/Paper Resources
  • Journal, International Small Business Management
  • Journal, Journal of Small Business Management
  • Journal, Entrepreneurship Theory and Practice
  • Journal, European Small Business Journal
  • Journal, Journal of Small Business Venturing
  • Journal, Harvard Business Review
Other Resources
  • Website: www.startingabusinessinireland.com
  • Website: www.startingabusinessinBRITAIN.com
  • Website: www.growingabusinessinireland.com
  • Website: www.spotcheckonline.com
  • Website: Irish Investor Networkwww.irishinvestmentnetwork.ie
  • Website: Irish Venture Capital Association

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie