Module Delivered in
|Short Title:||New Venture Planning|
|Full Title:||Entrepreneurship: New Venture Planning|
|Module Coordinator:||CAROLINE O REILLY|
|Description:||This module allows student to write a business plan based on an original idea, consider the legal issues associated with Intellectual property, source needed finance to sustain the business and explore international business opportunities.|
|On successful completion of this module the learner will be able to|
- Formulate a complete business plan based on an original idea.
- Identify value in Intellectual Property and apply effective intellectual property rights solutions for business proposals.
- Identify and evaluate the sources of assistance and finance available to start-up and expanding small firms
- Critically assess the commercial viability of setting up a business.
- Appraise the role of international business opportunities in business growth and sustainability.
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named CIT module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
|Have completed module(s) in accounting and marketing and Entrepreneurship 1 or Technology Entrepreneurship.|
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
|No co-requisites listed listed|
Module Content & Assessment
Introducing the Business Plan
Definition, scope and value, evaluation of business plans, why some businesses fail, using and implementing the business plan.
The Organisational Plan
Developing the Management Team. Job descriptions and specifications. The role of a Board of Directors. The role of advisors. Legal forms of business.
The Marketing Plan
Marketing research for the new venture. Marketing Strategy. Characteristics of a marketing plan, the marketing mix, steps in preparing the marketing plan. The internet. Customer service.
The Financial Plan
Operating and capital budgets. Financial reports. Break-even analysis. Software packages.
Financing the new venture
Sources of seed and venture capital. Internal versus external sources, debt versus equity considerations. Suitability of venture capitalists and the stock market for SMEs. Government grants and state supports.
The Operations Plan
Economies of scale - stock control - production schedule, inventory control, transport and distribution, quality standards, technology trends.
International entrepreneurship opportunities
Nature of international business based entrepreneurship, International versus domestic entrepreneurship, entrepreneurial entry into international business, barriers to international trade, entrepreneurial partnering.
legal Issues and Intellectual Property Rights
The legal form options of the new venture. Intellectual Property Rights; patents, trademarks, copyright protection and licensing agreements. Commercialisation issues. Licensing versus Spin-out.
|End of Semester Formal Examination||0%|
|Type||Description||Outcome addressed||% of total||Assessment Date|
|Presentation||In class debate on merits of business plans under development. Oral and written report.||2||40.0||Week 5|
|Project||Completion of a Written Business plan based on an original idea.including presentation||2||60.0||Sem End|
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
The institute reserves the right to alter the nature and timings of assessment
Module Workload & Resources
|Type||Description||Hours||Frequency||Average Weekly Learner Workload|
|Lecture||Delivery of course material and involvement of guest lecturers||2.0||Every Week||2.00|
|Lecture||Seminar/Workshop: Discussion Forum||1.0||Every Week||1.00|
|Independent & Directed Learning (Non-contact)||Self Directed Learning||4.0||Every Week||4.00|
|Total Weekly Learner Workload||7.00|
|Total Weekly Contact Hours||3.00|
|Recommended Book Resources|
- David A. Gibson 2010, The Streetwise Guide to Being Enterprising, Oak Tree Press Ireland [ISBN: 9781904887324]
|Supplementary Book Resources|
- Robert B. Mellor 2009, Entrepreneurship for Everybody, Sage UK [ISBN: 978141294776]
- R. Hisrich, M. Peters & D. Shepherd 2006, Entrepreneurship, 7th Ed., McGraw-Hill International USA [ISBN: 0-07-3210560]
- Kathleen Allen 2006, Launching New Ventures: An Entrepreneruial Approach, 4th Ed., Houghton Mifflin USA [ISBN: 0-618-52807-5]
- Jeffery A. Timmons & Stephen Spinelli 2003, New Venture Creation, 6th Ed., McGraw Hill USA [ISBN: 0-07-123272-9]
- Jack M. Kaplen & Anthony C. Warren 2007, Patterns of Entrepreneruship, 2nd Ed., Wiley USA [ISBN: 13-978-0-471-73750]
- Mary Coulter 2003, Entrepreneurship in Action, 2nd Ed., Prentice Hall USA [ISBN: 0-13-101101-4]
- Colm O Gorman & James Cunningham 2003, Enterprise in Action, 2nd Ed., Oak Tree Press Ireland [ISBN: 1-86076-254-9]
- Thomas M. Cooney 2005, Irish Cases in Entrepreneurship, Blackhall Publishing Ireland [ISBN: 1-842180-87-8]
- Colette Henry & Pauric McGowan 2005, Irish Cases in Entrepreneurship, Blackhall Publishing Ireland [ISBN: 978-1-842181-249]
- Peggy A. Lambing & Charles R. Kuehl 2003, Entrepreneurship, 3rd Ed., Prentice Hall USA [ISBN: 0-13-097116-2]
|Supplementary Article/Paper Resources|
- Journal, International Small Business Management
- Journal, Journal of Small Business Management
- Journal, Entrepreneurship Theory and Practice
- Journal, European Small Business Journal
- Journal, Journal of Small Business Venturing
- Journal, Harvard Business Review
- Website: www.startingabusinessinireland.com
- Website: www.startingabusinessinBRITAIN.com
- Website: www.growingabusinessinireland.com
- Website: www.spotcheckonline.com
- Website: Irish Investor Networkwww.irishinvestmentnetwork.ie
- Website: Irish Venture Capital Association