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Bachelor of Business (Hons) in Marketing

Programme Code: CR_BMRKT_8
Mode of Delivery:Full Time, Part Time, ACCS
No. of Semesters:8
NFQ Level:8
Embedded Award:No
Programme Credits:5
programmeReviewDate:November 2018

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

PO1 Knowledge - Breadth
  (a) An in-depth knowledge of marketing theory, principles, processes and techniques, and their application in business and not for profit organisations.
PO2 Knowledge - Kind
  (a) The connection between marketing information and research, and marketing strategy, marketing operations and competitive advantage; The implications of the marketing concept (customer focus) for company policies, interface with customers and marketing success
PO3 Skill - Range
  (a) Techniques of planning and managing the marketing function, controlling marketing operations, brand development and brand management; Skill in planning and managing sales programmes; ability to define and execute marketing research projects.
PO4 Skill - Selectivity
  (a) Ability to identify market opportunity, select target markets, and design an appropriate marketing mix,to apply financial techniques and analysis to marketing,to employ empirical data effectively to aid marketing decision-making.
PO5 Competence - Context
  (a) Ability to apply marketing theories across a broad range of business environments and to critically formulate and evaluate relevant options and solutions in a variety of marketing contexts
PO6 Competence - Role
  (a) Ability to contribute positively both autonomously and as a member of a team and to work ethically and professionally with the capacity for innovation and supervision
PO7 Competence - Learning to Learn
  (a) Ability to identify and address continuous learning requirements at a personal and professional level in recognition of the transience of applied skills; the graduate will be open to change and will be willing to engage with new developments and practices in marketing
PO8 Competence - Insight
  (a) Skill to undertake marketing in a socially responsible manner, conscious of the effects of marketing on consumer well-being, the environment and the earth’s resources, and the ability to balance this with the drive for business growth and profitability

Semester Schedules

Stage 1 / Semester 1

Module Code Module Title
CMOD6001 Creativity Innovation&Teamwork
PSYC6002 Behavioural Science 1
ECON6003 Microeconomics
MRKT6004 Introduction to Marketing
STAT6012 Maths & Stats for Marketing
Module Code Module Title
LANG6005 Beginners Spanish
LANG6009 French 1:Language and Culture
LANG6007 German 1.1 (Beginners)
LANG6003 Italian 1.1
MGMT6016 Public & Business Institutions

Stage 1 / Semester 2

Module Code Module Title
ECON6001 Macroeconomics
MRKT6005 Marketing Strategy Principles
ACCT6007 Financial Accounting 1
INFO6014 Introduction to I.T.
MRKT6010 Introduction to Selling
Module Code Module Title
JOUR6001 Communication
LANG6010 French2:Language and Culture
LANG6012 German 1.2 (Basic) with Commun
LANG6004 Italian 1.2
FREE6001 Free Choice Module

Stage 2 / Semester 1

Module Code Module Title
MRKT6006 Consumer Behaviour. Foundation
MRKT7012 Financial Information Analysis
LEGS6001 Irish Legal System
MGMT6030 Management 1
MRKT7009 Marketing Research1:
Module Code Module Title
ECON7001 Intermediate Microeconomics
MGMT6028 HRM: An Introduction
INFO6027 Information Technology 2.1
MGMT7023 Project Management 1
LANG6029 Spanish Language and History
LANG6018 French3: Computers in Business
LANG6019 German 2.1
LANG6026 Italian 2.1
FREE6001 Free Choice Module

Stage 2 / Semester 2

Module Code Module Title
MRKT6007 Consumer Behaviour: Social
LEGS6008 Consumer Protection Law
INFO6028 Information Technology 2.2
MGMT6031 Management 2
MRKT7008 Marketing Research 2
Module Code Module Title
MRKT6011 Marketing with Social Media
MGMT6029 HRM: Organisational Aspects
ECON7003 EC2011
MGMT6033 Organisational Behaviour 2
MGMT7066 Project Management 2
LANG6020 French 4 Language and Culture
LANG6021 German 2.2
LANG6027 Italian 2.2
FREE6001 Free Choice Module

Stage 3 / Semester 1

Module Code Module Title
MRKT7013 Marketing Communications
MRKT7003 Services Marketing
MRKT7014 Marketing Management
MGMT7007 Financial Management
Module Code Module Title
MGMT7062 Supply Chain Management 1
MGMT7004 E-Commerce Infrastructure
ECON7004 EC3010
MGMT7070 International Business Environ
LANG7005 French for Living and Working in France
LANG7006 German 3.1
LANG6033 Spanish Language & Cultural Studies
LANG7003 Italian 3.1
FREE6001 Free Choice Module

Stage 3 / Semester 2

Module Code Module Title
MRKT7015 Direct Marketing & Design
MRKT7007 Marketing Project
MRKT8003 Digital Marketing Management
MRKT7016 Event Management
Module Code Module Title
LANG7008 Spanish Lang & Business-Mexico
MGMT7005 E-Commerce Management
ECON7005 EC3011
MGMT7008 Global Marketing Strategy
MRKT7004 Managing Services Marketing
LANG7001 French 6
LANG7002 German 3.2
LANG7004 Italian 3.2
FREE6001 Free Choice Module

Stage 4 / Semester 1

Module Code Module Title
MRKT8001 Brand Management
MGMT8003 Business Marketing Environment
FINA8003 Financial Management
MGMT8018 Strategic Management 1
Module Code Module Title
LANG7011 Intermediate Spanish
MGMT8001 Business Ethics
MGMT8026 Interdisciplinary NPD 1
MRKT8002 Fashion Marketing
MRKT8004 Social Marketing
ECON8002 EC4011
LANG8007 French 7
LANG8001 German 4.1
LANG8003 Italian 4.1
FREE6001 Free Choice Module

Stage 4 / Semester 2

Module Code Module Title
MGMT8002 Business Marketing
FINA8004 Financial Management 2
MGMT8021 The Business Environment
MGMT8019 Strategic Management 2
Module Code Module Title
MGMT8028 Interdisciplinary NPD 2
MGMT8005 Entrepreneurship
MGMT8011 International HRM
MGMT7024 Public Relations
SPRT8001 Sports Marketing
LANG8008 French 8
LANG8002 German 4.2
LANG8004 Italian 4.2
FREE6001 Free Choice Module

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie