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Bachelor of Business in Marketing

Programme Code: CR_BMKTG_7
Mode of Delivery:Full Time, Part Time, ACCS
No. of Semesters:6
NFQ Level:7
Embedded Award:No
Programme Credits:180
programmeReviewDate:April 2016

Programme Outcomes

On successful completion of this programme the learner will be able to :

PO1 Knowledge - Breadth
  (a) An in-depth knowledge of marketing theory, principles, processes and techniques, and their application in business and not for profit organisations
PO2 Knowledge - Kind
  (a) The connection between marketing information and research, and marketing strategy, marketing operations and competitive advantage; The implications of the marketing concept (customer focus) for company policies, interface with customers and marketing success
PO3 Skill - Range
  (a) Techniques of planning and managing the marketing function, controlling marketing , management; Skill in planning and managing sales programmes; ability to define and execute marketing research projects; enable business to achieve and sustain competitive advantage.
PO4 Skill - Selectivity
  (a) Ability to identify market opportunity, select target markets, and design an appropriate marketing mix, to apply financial techniques and analysis to marketing, to employ empirical data effectively to aid marketing decision-making.
PO5 Competence - Context
  (a) Ability to apply marketing theories across a broad range of business environments and to critically formulate and evaluate relevant options and solutions in a variety of marketing contexts
PO6 Competence - Role
  (a) Ability to contribute positively both autonomously and as a member of a team and to work ethically and professionally with the capacity for innovation and supervision
PO7 Competence - Learning to Learn
  (a) Ability to identify and address continuous learning requirements at a personal and professional level in recognition of the transience of applied skills; the graduate will be open to change and will be willing to engage with new developments and practices in marketing
PO8 Competence - Insight
  (a) Skill to undertake marketing in a socially responsible manner, conscious of the effects of marketing on consumer well-being, the environment and the earth’s resources, and the ability to balance this with the drive for business growth and profitability.

Semester Schedules

Stage 1 / Semester 1

Module Code Module Title
CMOD6001 Creativity Innovation&Teamwork
PSYC6002 Behavioural Science 1
ACCT6007 Financial Accounting 1
MATH6051 Essential Maths& Stats for Bus
MRKT6004 Introduction to Marketing
Module Code Module Title
MGMT6016 Public & Business Institutions
LANG6005 Beginners Spanish
LANG6009 French 1:Language and Culture
LANG6007 German 1.1 (Beginners)
LANG6003 Italian 1.1

Stage 1 / Semester 2

Module Code Module Title
PSYC6003 Behavioural Science 2
ACCT6009 Financial Accounting 2
INFO6014 Introduction to I.T.
STAT6011 Stats &Financial Maths for Bus
ECON6003 Microeconomics
Module Code Module Title
JOUR6001 Communication
LANG6010 French2:Language and Culture
LANG6012 German 1.2 (Basic) with Commun
LANG6004 Italian 1.2

Stage 2 / Semester 1

Module Code Module Title
LEGS6001 Irish Legal System
MGMT6030 Management 1
ECON6001 Macroeconomics
Module Code Module Title
MRKT6006 Consumer Behaviour. Foundation
ACCT6002 Cost & Management Accounting 1
INFO6027 Information Technology 2.1
MGMT6028 HRM: An Introduction
ACCT6018 Fin Acc 3
ECON7001 Intermediate Microeconomics
LANG6029 Spanish Language and History
LANG6018 French3: Computers in Business
LANG6019 German 2.1
LANG6026 Italian 2.1
FREE6001 Free Choice Module

Stage 2 / Semester 2

Module Code Module Title
MGMT6031 Management 2
LEGS6002 Aspects of Civil Law
ECON7002 Economic Decision Making
Module Code Module Title
MRKT6007 Consumer Behaviour: Social
ACCT6004 Cost & Management Accounting 2
ACCT6016 Fin Acc 4
MGMT6029 HRM: Organisational Aspects
INFO6028 Information Technology 2.2
MRKT6005 Marketing Strategy Principles
MGMT6033 Organisational Behaviour 2
ECON7003 EC2011
LANG6020 French 4 Language and Culture
LANG6021 German 2.2
LANG6027 Italian 2.2
FREE6001 Free Choice Module

Stage 3 / Semester 1

Module Code Module Title
MRKT7013 Marketing Communications
MRKT7014 Marketing Management
MRKT7009 Marketing Research1:
MGMT7007 Financial Management
Module Code Module Title
MGMT7004 E-Commerce Infrastructure
MGMT7070 International Business Environ
ECON7004 EC3010
MRKT7003 Services Marketing
MGMT7062 Supply Chain Management 1
LANG6033 Spanish Language & Cultural Studies
LANG7005 French for Living and Working in France
LANG7006 German 3.1
LANG7003 Italian 3.1
FREE6001 Free Choice Module

Stage 3 / Semester 2

Module Code Module Title
MRKT7015 Direct Marketing & Design
MRKT7007 Marketing Project
MRKT7008 Marketing Research 2
MRKT7011 Selling and Sales
Module Code Module Title
LANG7008 Spanish Lang & Business-Mexico
MGMT7005 E-Commerce Management
MRKT7016 Event Management
MGMT7008 Global Marketing Strategy
ECON7005 EC3011
MRKT7004 Managing Services Marketing
MRKT8003 Digital Marketing Management
LANG7001 French 6
LANG7002 German 3.2
LANG7004 Italian 3.2
FREE6001 Free Choice Module

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie