#REQUEST.pageInfo.pagedescription#

Site Navigation

Bachelor of Business in Marketing

banner1
Awards
BBus
Programme Code: CR_BMKTG_7
 
Mode of Delivery:Full Time, Part Time, ACCS
 
No. of Semesters:6
NFQ Level:7
Embedded Award:No
 
Programme Credits:180
programmeReviewDate:March 2019
Department:MARKETING & INTERNATIONAL BUSINESS
 

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

PO1 Knowledge - Breadth
  (a) A deep knowledge of business theory, principles, processes and techniques and their implications for marketing in particular.
PO2 Knowledge - Kind
  (a) The competence to take a holistic view of business situations, interpret information, plan for the future and make decisions.
PO3 Skill - Range
  (a) A knowledge of the functions and techniques of marketing built upon a broad base of business disciplines, including management, accounting and information technology.
PO4 Skill - Selectivity
  (a) An ability to analyse business situations, identify solutions and opportunities, apply business theory and techniques to plan and direct the future of organisations.
PO5 Competence - Context
  (a) An understanding of appropriate theories and techniques applicable across a broad range of organisations in order to critically formulate and evaluate relevant options and solutions to business opportunities and problems with particular insight into marketing, sales and business development.
PO6 Competence - Role
  (a) The ability to contribute positively both autonomously and as a member of a team and to work ethically and professionally.
PO7 Competence - Learning to Learn
  (a) An ability to identify and address continuous learning requirements, keeping abreast of new developments in business and the wider economy, and being willing to embrace change and learn from new experiences.
PO8 Competence - Insight
  (a) The competence to participate in business activities, with a clear sense of purpose, in a confident, motivated and responsible manner,encouraging colleagues to succeed, while showing respect for others, the environment and the law.
 

Semester Schedules

Stage 1 / Semester 1

Mandatory
Module Code Module Title
CMOD6001 Creativity Innovation&Teamwork
MGMT6050 Fundamentals of Management
MATH6051 Essential Maths& Stats for Bus
MRKT6004 Introduction to Marketing
ACCT6007 Fundamentals of Fin/Acc
Elective
Module Code Module Title
LANG6039 German Language & Culture
LANG6005 Introduction to Spanish
MGMT6047 Introduction to Micro Business
LANG7018 Working with French

Stage 1 / Semester 2

Mandatory
Module Code Module Title
INFO6014 Business IT Skills
ACCT6002 Cost Accounting
STAT6011 Stats &Financial Maths for Bus
MGMT6048 Organisational Behaviour
ECON6003 Introduction to Microeconomics
Elective
Module Code Module Title
MRKT6012 Communication for Business
ACCT6009 Financial Accounting
FREE6001 Free Choice Module
LANG6006 Basic Spanish
LANG6040 Breakthrough German
LANG6010 French Business and Culture
 

Stage 2 / Semester 1

Mandatory
Module Code Module Title
LEGS6001 Irish Legal System
INFO6027 IT Communications
MGMT6028 HRM in Contemporary Business
ECON6001 Introduction to Macroeconomics
Group Elective 1
Module Code Module Title
LANG6041 German and German Society
LANG6029 Spanish and History
LANG7016 Applied French
FREE6001 Free Choice Module
MGMT7062 Introduction to Supply Chain
MGMT6053 Entrepreneurial Mindset
Group Elective 2
Module Code Module Title
LANG6041 German and German Society
FREE6001 Free Choice Module
MRKT6019 The Changing Consumer
LANG6029 Spanish and History
LANG7016 Applied French
MRKT6005 Marketing Strategy Principles
Group Elective 3
Module Code Module Title
ACCT6004 Cost & Management Accounting
ACCT7015 Company&Partnership Accounting
 

Stage 2 / Semester 2

Mandatory
Module Code Module Title
MGMT6052 Contemporary Management Issues
ECON7009 Business Decision Making
LEGS6002 Irish Civil Law
Group Elective 1
Module Code Module Title
FREE6001 Free Choice Module
MGMT7065 Supply Chain Optimisation
MGMT6029 Professional HR Practice
INFO6028 Practical IT for Business
LANG6038 German & Business Culture
LANG6030 Spanish Language and Culture
LANG7016 Applied French
Group Elective 2
Module Code Module Title
MRKT6016 Digital Advertising
FREE6001 Free Choice Module
MRKT6013 Social Media Marketing
MMED7013 Promotional Writing
LANG6038 German & Business Culture
LANG7016 Applied French
MGMT7079 Customer Service & Management
LANG6030 Spanish Language and Culture
Group Elective 3
Module Code Module Title
ACCT7014 Financial Accounting Analysis
ACCT7001 Management Accounting
FINA7001 Financial Mgt for Accountants
 

Stage 3 / Semester 1

Mandatory
Module Code Module Title
MRKT7011 Professional Sales Practice
MRKT7009 Marketing Research Methods
MRKT7016 Event Management & Promotion
MRKT7013 Marketing Communications
Elective
Module Code Module Title
LANG8016 Working and Living in France
MGMT7075 Emerging Markets
MGMT7023 Project Management
LANG7006 Working with German
MRKT8003 Digital Marketing Management
FREE6001 Free Choice Module
MGMT7062 Introduction to Supply Chain
MRKT7019 Marketing for Services
LANG6033 Working with Spanish
 

Stage 3 / Semester 2

Mandatory
Module Code Module Title
ECON7009 Business Decision Making
MRKT6016 Digital Advertising
MMED7013 Promotional Writing
MGMT7079 Customer Service & Management
Elective
Module Code Module Title
FREE6001 Free Choice Module
MGMT7065 Supply Chain Optimisation
LANG7001 French 6
MGMT7066 Project Management 2
MGMT7080 Enterprise Development Project

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie