Upon successful completion of this programme the graduate will be able to demonstrate... :
Knowledge - Breadth
A deep knowledge of business theory, principles, processes and techniques and their implications for marketing in particular.
Knowledge - Kind
The competence to take a holistic view of business situations, interpret information, plan for the future and make decisions.
Skill - Range
A knowledge of the functions and techniques of marketing built upon a broad base of business disciplines, including management, accounting and information technology.
Skill - Selectivity
An ability to analyse business situations, identify solutions and opportunities, apply business theory and techniques to plan and direct the future of organisations.
Competence - Context
An understanding of appropriate theories and techniques applicable across a broad range of organisations in order to critically formulate and evaluate relevant options and solutions to business opportunities and problems with particular insight into marketing, sales and business development.
Competence - Role
The ability to contribute positively both autonomously and as a member of a team and to work ethically and professionally.
Competence - Learning to Learn
An ability to identify and address continuous learning requirements, keeping abreast of new developments in business and the wider economy, and being willing to embrace change and learn from new experiences.
Competence - Insight
The competence to participate in business activities, with a clear sense of purpose, in a confident, motivated and responsible manner,encouraging colleagues to succeed, while showing respect for others, the environment and the law.