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BBus (Hons) in Marketing (CR420)

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Award:BBus
 
NFQ Level:8
 
No. of Semesters:8
Official Code:CR_BMRKT_8
 
Mode of Delivery:Full Time, Part Time, ACCS
 
Embedded Award:No
Department:MANAGEMENT & MARKETING
 

Programme Outcomes

On successful completion of this programme the learner will be able to :

PO1Knowledge - BreadthAn in-depth knowledge of marketing theory, principles, processes and techniques, and their application in business and not for profit organisations.
PO2Knowledge - KindThe connection between marketing information and research, and marketing strategy, marketing operations and competitive advantage; The implications of the marketing concept (customer focus) for company policies, interface with customers and marketing success
PO3Skill - RangeTechniques of planning and managing the marketing function, controlling marketing operations, brand development and brand management; Skill in planning and managing sales programmes; ability to define and execute marketing research projects.
PO4Skill - SelectivityAbility to identify market opportunity, select target markets, and design an appropriate marketing mix,to apply financial techniques and analysis to marketing,to employ empirical data effectively to aid marketing decision-making.
PO5Competence - ContextAbility to apply marketing theories across a broad range of business environments and to critically formulate and evaluate relevant options and solutions in a variety of marketing contexts
PO6Competence - RoleAbility to contribute positively both autonomously and as a member of a team and to work ethically and professionally with the capacity for innovation and supervision
PO7Competence - Learning to LearnAbility to identify and address continuous learning requirements at a personal and professional level in recognition of the transience of applied skills; the graduate will be open to change and will be willing to engage with new developments and practices in marketing
PO8Competence - InsightSkill to undertake marketing in a socially responsible manner, conscious of the effects of marketing on consumer well-being, the environment and the earth’s resources, and the ability to balance this with the drive for business growth and profitability
 

Semester Schedules

Semester 1

Mandatory
Module CodeModule Title
CMOD6001Creativity,Innovation&Teamwork
PSYC6002Behavioural Science 1
STAT6001Business Maths and Stats 1
ECON6003Microeconomics
MRKT6004Introduction to Marketing
Elective
Module CodeModule Title
LANG6005Beginners Spanish
LANG6009French 1:Language and Culture
LANG6007German 1.1 (Beginners)
LANG6003Italian 1.1
MGMT6016Public & Business Institutions

Semester 2

Mandatory
Module CodeModule Title
ECON6001Macroeconomics
MRKT6005Marketing Strategy Principles
ACCT6007Financial Accounting 1
INFO6014Introduction to I.T.
MRKT6010Introduction to Selling
Elective
Module CodeModule Title
JOUR6001Communication
LANG6006Basic Spanish
LANG6010French2:Language and Culture
LANG6012German 1.2 (Basic) with Commun
LANG6004Italian 1.2
FREE6001Free Choice Module
 

Semester 3

Mandatory
Module CodeModule Title
MRKT6006CONSUMER BEHAVIOUR. FOUNDATION
MRKT7012Financial Information Analysis
LEGS6001Irish Legal System
MGMT6030Management 1
MRKT7009Marketing Research1:
Elective
Module CodeModule Title
ECON7001EC2010
MGMT6028HRM: An Introduction
INFO6027Information Technology 2.1
MGMT6032ORG.BEH. FOUNDATIONS
MGMT7023Project Management 1
LANG6029Spanish Language and History
LANG6018French3: Computers in Business
LANG6019German 2.1
LANG6026Italian 2.1
FREE6001Free Choice Module

Semester 4

Mandatory
Module CodeModule Title
MRKT6007Consumer Behaviour: Social
LEGS6008Consumer Protection Law
INFO6028Information Technology 2.2
MGMT6031Management 2
MRKT7008Marketing Research 2
Elective
Module CodeModule Title
MGMT6029HRM: Organisational Aspects
ECON7003EC2011
MGMT6033Organisational Behaviour 2
MGMT7066Project Management 2
LANG6030Spanish Lang & Business-Spain
LANG6020French 4 Language and Culture
LANG6021German 2.2
LANG6027Italian 2.2
FREE6001Free Choice Module
 

Semester 5

Mandatory
Module CodeModule Title
MRKT7013Marketing Communications
MRKT7003 Services Marketing
MRKT7014Marketing Management
MGMT7007Financial Management
Elective
Module CodeModule Title
MGMT7062Supply Chain Management 1
MGMT7004E-Commerce Infrastructure
MGMT7070International Business Environ
ECON7004EC3010
LANG7005French for Living and Working in France
LANG7006German 3.1
LANG6033Spanish Language and Mexico
LANG7003Italian 3.1
FREE6001Free Choice Module

Semester 6

Mandatory
Module CodeModule Title
MRKT7015Direct Marketing & Design
MRKT7007Marketing Project
MRKT8003New Technologies for Marketers
MRKT7016Event Management
Elective
Module CodeModule Title
MGMT7005E-Commerce Management
ECON7005EC3011
MGMT7008Global Marketing Strategy
MRKT7004Managing Services Marketing
LANG7001French 6
LANG7002German 3.2
LANG6032Intermediate Spanish
LANG7004Italian 3.2
FREE6001Free Choice Module
 

Semester 7

Mandatory
Module CodeModule Title
MRKT8001Brand Management
MGMT8003Business Marketing Environment
FINA8003Financial Management
MGMT8018Strategic Management 1
Elective
Module CodeModule Title
MGMT8001Business Ethics
MRKT8002Fashion Marketing
MGMT8011International HRM
MGMT8005Entrepreneurship
MRKT8004Social Marketing
ECON8002EC4011
LANG6034Spanish Language and Argentina
LANG8007French 7
LANG8001German 4.1
LANG8003Italian 4.1
FREE6001Free Choice Module

Semester 8

Mandatory
Module CodeModule Title
MGMT8002Business Marketing
FINA8004Financial Management 2
MGMT8021The Business Environment
MGMT8019Strategic Management 2
Elective
Module CodeModule Title
MGMT7024Public Relations
SPRT8001Sports Marketing
LANG8008French 8
LANG8002German 4.2
MGMT8001Business Ethics
LANG8004Italian 4.2
LANG6035Spanish & Business - Argentina
FREE6001Free Choice Module

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie