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Bachelor of Business (Honours) in Tourism

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Awards
BBus
Programme Code: CR_FTRSM_8
 
Mode of Delivery:Full Time, Part Time, ACCS
 
No. of Semesters:8
NFQ Level:8
Embedded Award:No
 
Programme Credits:240
programmeReviewDate:September 2017
Department:TOURISM & HOSPITALITY
 

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

PO1 Knowledge - Breadth
  (a) A comprehensive knowledge of the theory, concepts and methodologies applicable to both the broad and specialised aspects of the tourism sectors and its business and environment with specific reference to the component industries in tourism.
PO2 Knowledge - Kind
  (a) The ability to select, gather and evaluate knowledge through research and critical thinking and use relevent data to inform planning and decision processes.
PO3 Skill - Range
  (a) The ability to identify, analyse and apply appropriate solutions to tourism business opportunities and development.
PO4 Skill - Selectivity
  (a) The ability to manage and develop a tourism business or product in the context of its location, resources and available markets.
PO5 Competence - Context
  (a) The ability to operate or contribute to tourism business as part of a professional team, to identify and address problems and issues in a professional and creative manner within a wide range of contexts appropriate to various tourism and service sector businesses
PO6 Competence - Role
  (a) The ability to work creatively, professionally and ethically as an individual and as a member of a team and provide leadership, motivation and a spirit of enterprise.
PO7 Competence - Learning to Learn
  (a) The ability to continuously update tourism sector awareness of developments and trends, and to work and contribute within an overall tourism development context and network.
PO8 Competence - Insight
  (a) The ability to evaluate, articulate and defend the need to continuously examine the needs of business, its environment and sustainability in and ecological context, and provide clear leadership for consumer care within the business environment.
 

Semester Schedules

Stage 1 / Semester 1

Mandatory
Module Code Module Title
TOUR6003 Tourism Principles & Practice
INFO6014 Business IT Skills
HOSP6013 Mgmt Principles For Services
CMOD6001 Creativity Innovation&Teamwork
Group Elective 1
Module Code Module Title
LANG6005 Introduction to Spanish
LANG6039 German Language & Culture
Elective
Module Code Module Title
TOUR6001 Irish Tourism Experience
LANG7018 Working with French

Stage 1 / Semester 2

Mandatory
Module Code Module Title
TOUR6004 Tourism Principles & Practice
TOUR6005 Tourism IT Applications
PSYC6001 Behavioural Science for Touris
ECON6004 Economics for Services
Group Elective 1
Module Code Module Title
LANG6006 Basic Spanish
LANG6040 Breakthrough German
Elective
Module Code Module Title
HOSP6009 Hospitality Studies
TOUR6002 Irish tourism experience 2
FREE6001 Free Choice Module
LANG6010 French Business and Culture
 

Stage 2 / Semester 1

Mandatory
Module Code Module Title
TOUR6013 Marketing Comms and Web Design
TOUR6009 Financial Acc for Tour & Hosp
TOUR6015 Intro to Tourism Marketing
LEGS6010 Tourism Law
TOUR6011 International & EU Policy
Elective
Module Code Module Title
TOUR6014 Tourism Geography
LANG6029 Spanish and History
LANG6019 German 2.1
FREE6001 Free Choice Module

Stage 2 / Semester 2

Mandatory
Module Code Module Title
TOUR6008 Experiences & Destination Mgmt
STAT6009 Statistics for Tourism
TOUR6016 Tourism Marketing
TOUR6010 Financial Accounting and IT .2
TOUR6012 International Tourism
Elective
Module Code Module Title
TOUR6006 Air and Cruise Line Operations
LANG6021 German 2.2
LANG6030 Spanish Language and Culture
FREE6001 Free Choice Module
 

Stage 3 / Semester 1

Mandatory
Module Code Module Title
TOUR7001 Environment & Sustainable Tour
TOUR8004 Research and Survey Techniques
TOUR7002 Human Resource Management
TOUR7011 Quality and Guest Relations
TOUR7009 E-Tourism & Distribution
Elective
Module Code Module Title
TOUR7007 Visitor Attractions Management
LANG7006 Working with German
LANG6033 Working with Spanish
FREE6001 Free Choice Module

Stage 3 / Semester 2

Mandatory
Module Code Module Title
TOUR7003 ER &Managing People in Tourism
TOUR7004 Tourism Industry Learning 1
TOUR7005 Tourism Industry Learning P&E
TOUR7010 Tourism Services Marketing
ACCT7012 Management Accounting for Tour
Elective
Module Code Module Title
TOUR7006 Tourist Consumer Behaviour
LANG7002 German Business & Culture
LANG7012 Spanish Business and Culture
FREE6001 Free Choice Module
 

Stage 4 / Semester 1

Mandatory
Module Code Module Title
TOUR8006 Tourism Business Strategy 1
TOUR8010 Adv Bus Fin for Hosp & Tour
TOUR8008 Innovation in Tourism
TOUR8009 Yield Mgmt & Revenue Dynamics
Group Elective 1
Module Code Module Title
TOUR8002 Dissertation 1 - BBS Tour&Hosp
TOUR8012 Tourism Business Development 1
Elective
Module Code Module Title
TOUR6007 Aviation Travel Management
LANG7014 Applied German
LANG7011 Applied Spanish
FREE6001 Free Choice Module

Stage 4 / Semester 2

Mandatory
Module Code Module Title
TOUR8007 Tourism Business Strategy 2
TOUR8005 Strategic Marketing
TOUR8001 Contemporary Industry Perspect
TOUR7008 Tourism Operations Management
Group Elective 1
Module Code Module Title
TOUR8013 Tourism Business Development 2
TOUR8003 Dissertation 2 - BBS Tour&Hosp
Elective
Module Code Module Title
HOSP8001 Event and Entertainment Mgt
LANG7015 Applied German Studies
LANG7013 Applied Spanish Studies
FREE6001 Free Choice Module

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie