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Bachelor of Business in Tourism

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Awards
BBus
Programme Code: CR_FTOUR_7
 
Mode of Delivery:Full Time, Part Time, ACCS
 
No. of Semesters:6
NFQ Level:7
Embedded Award:No
 
Programme Credits:180
programmeReviewDate:September 2017
Department:TOURISM & HOSPITALITY
External Code:The Bachelor of Business in Tourism prepares graduates for a wide variety of careers within the tourism industry, both in Ireland and internationally. Opportunities will exist in international travel and transport, tourism development, activities and leisure pursuits, heritage and visitor attractions, guest relations, tour operations and representatives and many more. Graduates will have the skills necessary to achieve supervisory and management positions in a relatively short time, or alternatively to specialise in areas such as tourism marketing, human resource management, training and so on. Tourism careers are exciting and provide a challenging and interesting work environment.
 

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

PO1 Knowledge - Breadth
  (a) develop a comprehensive knowledge of the multi-facted nature of the tourism product and its environment, from both a national and international perspective and apply this knowledge and skill to the operational aspects associated with tourism and travel operations.
PO2 Knowledge - Kind
  (a) the ability to apply the concepts of business in a proactive manner, with good interpersonal skills, identify and apply task oriented approaches within the tourism environment
PO3 Skill - Range
  (a) develop strong operative and management skills with particular emphasis on building and developing customer and employee relationships.
PO4 Skill - Selectivity
  (a) recognise key indicators for success in the travel and tourism industry and develop these practices through reflective and active learning in a working environment.
PO5 Competence - Context
  (a) have developed a commitment to working with, and implementing high ethical standards, best practice in corporate governance with respect for the community and the environment and a conciousness towards host environments and sustainability.
PO6 Competence - Role
  (a) students will be encouraged to challenge themselves both academically and creatively in both their work and personal aspirations.
PO7 Competence - Learning to Learn
  (a) have vision and be inspired to become motivated, eager and confident ambassadors for the tourism industry.
PO8 Competence - Insight
  (a) have confidence in their management, interpersonal and business skills and have belief in their abilities to move forward in the tourism industry.
 

Semester Schedules

Stage 1 / Semester 1

Mandatory
Module Code Module Title
TOUR6003 Tourism Principles & Practice
INFO6014 Business IT Skills
HOSP6013 Management Principles
CMOD6001 Creativity Innovation&Teamwork
Group Elective 1
Module Code Module Title
LANG6005 Introduction to Spanish
LANG6039 German Language & Culture
LANG7018 Working with French
Elective
Module Code Module Title
TOUR6001 Irish Tourism Experience

Stage 1 / Semester 2

Mandatory
Module Code Module Title
TOUR6004 Tourism Principles & Practice
PSYC6001 Behavioural Science for Touris
ECON6004 Economics for Services
TOUR6005 Tourism IT Applications
Group Elective 1
Module Code Module Title
LANG6006 Basic Spanish
LANG6040 Breakthrough German
LANG6010 French Business and Culture
Elective
Module Code Module Title
HOSP6009 Hospitality Studies
TOUR6002 Irish tourism experience 2
FREE6001 Free Choice Module
 

Stage 2 / Semester 1

Mandatory
Module Code Module Title
TOUR6015 Intro to Tourism Marketing
TOUR6013 Marketing Comms and Web Design
LEGS6010 Tourism Law
TOUR6009 Financial Acc for Tour & Hosp
TOUR6014 Tourism Geography
Elective
Module Code Module Title
TOUR6011 International & EU Policy
LANG6019 German 2.1
LANG6029 Spanish and History
FREE6001 Free Choice Module

Stage 2 / Semester 2

Mandatory
Module Code Module Title
STAT6009 Statistics for Tourism
TOUR6008 Experiences & Destination Mgmt
TOUR6010 Financial Accounting and IT .2
TOUR6016 Tourism Marketing
TOUR6006 Air and Cruise Line Operations
Elective
Module Code Module Title
TOUR6012 International Tourism
LANG6021 German 2.2
LANG6030 Spanish Language and Culture
FREE6001 Free Choice Module
 

Stage 3 / Semester 1

Mandatory
Module Code Module Title
TOUR7001 Environment & Sustainable Tour
TOUR7007 Visitor Attractions Management
TOUR7011 Quality and Guest Relations
TOUR8004 Research and Survey Techniques
TOUR7002 Human Resource Management
Elective
Module Code Module Title
TOUR7009 E-Tourism & Distribution
LANG7006 Working with German
LANG6033 Working with Spanish
FREE6001 Free Choice Module

Stage 3 / Semester 2

Mandatory
Module Code Module Title
TOUR7004 Tourism Industry Learning 1
TOUR7005 Tourism Industry Learning P&E
TOUR7003 ER &Managing People in Tourism
TOUR7010 Tourism Services Marketing
ACCT7012 Management Accounting for Tour
Elective
Module Code Module Title
TOUR7006 Tourist Consumer Behaviour
LANG7002 German Business & Culture
LANG7012 Spanish Business and Culture
FREE6001 Free Choice Module

Cork Institute of Technology
Rossa Avenue, Bishopstown, Cork

Tel: 021-4326100     Fax: 021-4545343
Email: help@cit.edu.ie