The Bachelor of Business in Tourism prepares graduates for a wide variety of careers within the tourism industry, both in Ireland and internationally. Opportunities will exist in international travel and transport, tourism development, activities and leisure pursuits, heritage and visitor attractions, guest relations, tour operations and representatives and many more.
Graduates will have the skills necessary to achieve supervisory and management positions in a relatively short time, or alternatively to specialise in areas such as tourism marketing, human resource management, training and so on.
Tourism careers are exciting and provide a challenging and interesting work environment.
Upon successful completion of this programme the graduate will be able to demonstrate... :
Knowledge - Breadth
develop a comprehensive knowledge of the multi-facted nature of the tourism product and its environment, from both a national and international perspective and apply this knowledge and skill to the operational aspects associated with tourism and travel operations.
Knowledge - Kind
the ability to apply the concepts of business in a proactive manner, with good interpersonal skills, identify and apply task oriented approaches within the tourism environment
Skill - Range
develop strong operative and management skills with particular emphasis on building and developing customer and employee relationships.
Skill - Selectivity
recognise key indicators for success in the travel and tourism industry and develop these practices through reflective and active learning in a working environment.
Competence - Context
have developed a commitment to working with, and implementing high ethical standards, best practice in corporate governance with respect for the community and the environment and a conciousness towards host environments and sustainability.
Competence - Role
students will be encouraged to challenge themselves both academically and creatively in both their work and personal aspirations.
Competence - Learning to Learn
have vision and be inspired to become motivated, eager and confident ambassadors for the tourism industry.
Competence - Insight
have confidence in their management, interpersonal and business skills and have belief in their abilities to move forward in the tourism industry.