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Bachelor of Business in Marketing

NFQ Level:7
No. of Semesters:6
Official Code:CR_BMKTG_7
Mode of Delivery:Full Time, Part Time, ACCS
Embedded Award:No

Programme Outcomes

On successful completion of this programme the learner will be able to :

PO1Knowledge - BreadthAn in-depth knowledge of marketing theory, principles, processes and techniques, and their application in business and not for profit organisations
PO2Knowledge - KindThe connection between marketing information and research, and marketing strategy, marketing operations and competitive advantage; The implications of the marketing concept (customer focus) for company policies, interface with customers and marketing success
PO3Skill - RangeTechniques of planning and managing the marketing function, controlling marketing , management; Skill in planning and managing sales programmes; ability to define and execute marketing research projects; enable business to achieve and sustain competitive advantage.
PO4Skill - SelectivityAbility to identify market opportunity, select target markets, and design an appropriate marketing mix, to apply financial techniques and analysis to marketing, to employ empirical data effectively to aid marketing decision-making.
PO5Competence - ContextAbility to apply marketing theories across a broad range of business environments and to critically formulate and evaluate relevant options and solutions in a variety of marketing contexts
PO6Competence - RoleAbility to contribute positively both autonomously and as a member of a team and to work ethically and professionally with the capacity for innovation and supervision
PO7Competence - Learning to LearnAbility to identify and address continuous learning requirements at a personal and professional level in recognition of the transience of applied skills; the graduate will be open to change and will be willing to engage with new developments and practices in marketing
PO8Competence - InsightSkill to undertake marketing in a socially responsible manner, conscious of the effects of marketing on consumer well-being, the environment and the earth’s resources, and the ability to balance this with the drive for business growth and profitability.

Semester Schedules

Semester 1

Module CodeModule Title
PSYC6002Behavioural Science 1
ACCT6007Financial Accounting 1
MATH6051Essential Maths& Stats for Bus
MRKT6004Introduction to Marketing
Module CodeModule Title
MGMT6016Public & Business Institutions
LANG6005Beginners Spanish
LANG6009French 1:Language and Culture
LANG6007German 1.1 (Beginners)
LANG6003Italian 1.1

Semester 2

Module CodeModule Title
PSYC6003Behavioural Science 2
ACCT6009Financial Accounting 2
INFO6014Introduction to I.T.
STAT6011Stats &Financial Maths for Bus
Module CodeModule Title
LANG6010French2:Language and Culture
LANG6012German 1.2 (Basic) with Commun
LANG6004Italian 1.2

Semester 3

Module CodeModule Title
LEGS6001Irish Legal System
MRKT6004Introduction to Marketing
MGMT6030Management 1
Module CodeModule Title
MRKT6006Consumer Behaviour. Foundation
ACCT6002Cost & Management Accounting 1
INFO6027Information Technology 2.1
MGMT6028HRM: An Introduction
ACCT6018Fin Acc 3
ECON7001Intermediate Microeconomics
LANG6029Spanish Language and History
LANG6018French3: Computers in Business
LANG6019German 2.1
LANG6026Italian 2.1
FREE6001Free Choice Module

Semester 4

Module CodeModule Title
MGMT6031Management 2
LEGS6002Aspects of Civil Law
ECON7002Economic Decision Making
Module CodeModule Title
MRKT6007Consumer Behaviour: Social
ACCT6004Cost & Management Accounting 2
ACCT6016Fin Acc 4
MGMT6029HRM: Organisational Aspects
INFO6028Information Technology 2.2
MRKT6005Marketing Strategy Principles
MGMT6033Organisational Behaviour 2
LANG6020French 4 Language and Culture
LANG6021German 2.2
LANG6027Italian 2.2
FREE6001Free Choice Module

Semester 5

Module CodeModule Title
MRKT7013Marketing Communications
MRKT7014Marketing Management
MRKT7009Marketing Research1:
MGMT7007Financial Management
Module CodeModule Title
MGMT7004E-Commerce Infrastructure
MGMT7070International Business Environ
MRKT7003 Services Marketing
MGMT7062Supply Chain Management 1
LANG6033Spanish Language and Mexico
LANG7005French for Living and Working in France
LANG7006German 3.1
LANG7003Italian 3.1
FREE6001Free Choice Module

Semester 6

Module CodeModule Title
MRKT7015Direct Marketing & Design
MRKT7007Marketing Project
MRKT7008Marketing Research 2
MRKT7011Selling and Sales
Module CodeModule Title
LANG7008Spanish Lang & Business-Mexico
MGMT7005E-Commerce Management
MRKT7016Event Management
MGMT7008Global Marketing Strategy
MRKT7004Managing Services Marketing
MRKT8003Digital Marketing Management
LANG7001French 6
LANG7002German 3.2
LANG7004Italian 3.2
FREE6001Free Choice Module

Cork Institute of Technology
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Email: help@cit.edu.ie